Today, the world is becoming an increasingly technology focused place. When it comes to growing a business, more and more companies are realizing the potential that the right technology holds.

That being said, there are also many businesses, usually smaller companies, as well as startups, that aren’t choosing to invest in technology, which can impact their businesses ability to succeed. Because the fact is that when it comes to succeeding in the business industry, technology is starting to become more and more important.

Bearing that in mind, it’s clear that for businesses there are certain pieces of technology that should be invested in, to help the company to reach its full potential. The only issue is that a lot of companies aren’t sure which pieces of technology are worth investing in, which is where the problems occur.

Of course, things like smartphones and tablets go without saying, but the question is what other pieces of technology do businesses need to succeed?

1. Mobile apps

Mobile apps are, without a doubt, one of the most important pieces of technology for business. Fairly new in comparison to other pieces of tech, but mobile apps are just as effective and have the ability to boost a business’s success.

Of course, for an app to be a successful marketing tool, it needs to rank highly in app ranking results, else very few people will download and use it. It also needs to be well designed, useful, and offer something that competitor apps don’t offer.

That’s why it’s recommended that businesses use a professional app designer to create their apps, ensuring that they are of the highest quality and beat their competitors in every way.

2. Cloud storage

Cloud storage has been around for a while now, and yet, it’s not something that every business is utilizing, when they really should be. The benefits of using cloud storage range from being able to store documents and data more securely to being able to share information more easily with employees and clients with printing.

This makes business more eco-friendly, which helps to improve its popularity – today, everyone is looking for greener companies to buy from and work with.

3. An analytics system

For any company in 2017, one of the most important parts of their business is their website. Because today, the majority of all business is done virtually, which means that a website is one of the most important tools any company can have.

With that in mind, being able to monitor and track the amount of page views, shares, and interaction a website is getting, is of the utmost important, which is why having an analytics system in place is so, so important.

4. Social media scheduler

Social media is one of the most important marketing tools that a company can use in 2017, which is why it’s so crucial that there is an appropriate social media plan in place to make taking advantage of social media easier.

As well as a well-thought out social media plan, it’s also crucial that every business has a social media scheduler that they can use to schedule their social media posts in advance.

Software like Hootsuite allows companies to schedule their social media in advance, making it easier to ensure that posts are shared on a regular basis and that their social media feeds are constantly being updated.


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