Many organizations struggle to increase sales and improve their conversion rates on a daily basis. They develop various strategies for attracting their target customers and engaging them in their brand, but they still don’t quite succeed in closing as many deals as they want and need.

There are many ways for you to effectively increase your sales and generate more revenue, which allows your business to thrive. However, one of the best ways for accomplishing that is through live chat.

The live chat software for the website can help you skyrocket your sales, as it can help your target customers have a seamless online experience when interacting with your brand. It is definitely a must-have, so take a look at the most crucial reasons why you should integrate it with your website.

Provide instant support to your customers

Modern consumers expect instant answers when communicating with brands and a very small number of them will engage in lengthy phone calls or emails, which is why live chat is the perfect solution. With live chat on your website, you can provide your customers with instant support whenever they need it. They will have their questions answered in no time, which will enhance their trust and satisfaction with your brand, which will eventually increase your sales.

You can set up canned responses and provide even faster support, not to mention that you can allow call-back requests when your live chat agents are offline so that you can assure your customers that you will get back to them as soon as possible. You can also easily capture leads with the use of pre-chat forms and use post-chat surveys to gather valuable feedback so that you can effectively improve your customer service.

Grab attention with engaging design

People are visually driven, so the design of every single feature on your website should be eye-catching and consistent with your brand if you want to grab the attention of your customers. Live chat software will provide you with options for customizing your live chat window, that is, for inserting your brand colors, graphics, and logo, so that you can provide a modern and branded experience. You can even add photos of your live chat agents, which helps build trust since it shows your customers that they are interacting with real people.

Integrate with popular tools

Live chat provides you with an invaluable integration with popular tools that can help you gain more customers and increase your sales. You can integrate it with your CRM, CMS, help desk tools and various other tools and turn your organization into a sales powerhouse.

With those tools, you can easily gather the necessary information about your customers, so that you can understand their needs and know exactly how to meet them. All the information from live chat integration with the tools you use will enable you to capture quality leads and convert them into loyal customers.

Measure your live chat performance

Tracking and measuring various metrics is crucial for gaining an insight into the success of your organization so that you can implement potential changes and work on improving your business. With live chat, you can monitor your website visitors’ activities, as well as manage your live chat team and help them improve their skills. You can see what every agent’s strengths and weaknesses are so that you can address them and help the team perform better.

Moreover, live chat software provides you with reports and analytics that shows your live chat performance, that is, whether or not your live chat agents actually helped your customers and meet their need. You can get in-depth reports, such as chat requests, transcripts and ratings, which will show you how satisfied your customers are when they interact with your live chat agents. You can also monitor live chat sessions in real-time to gain an even better insight into those interactions.

All of the reports provided by live chat software will help you know how to improve your customer service and improve your efforts for increasing sales and generating more revenue. You will get the necessary feedback that will help you learn how to strengthen your customer relationships and improve your business in the long run.

Provide great convenience

In today’s fast-paced world, it is very important to stay connected with your customers at all times. Live chat helps you accomplish exactly that since it is compatible not only with the desktop but also with tablets and mobile devices. As such, it enables your customers to get in touch with you anywhere they are and anytime they want.

A good live chat software for website works perfectly on different browsers, operating system and it seamlessly fits all mobile screen sizes. Therefore, you can provide your customers with extraordinary convenience when they do business with you, which is one of the most important things for encouraging them to put their trust in you and your brand. It leads to happy customers and, of course, to increased sales.


These are the essential reasons why you should consider taking full advantage of live chat. If you have already integrated it with your website, the aforementioned benefits will certainly help you effectively increase your sales and turn your organization into a profitable one.

Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.