A common practice for many retailers is to generate buzz among their customers through promotions and discounts to increase sales and retain buyers. So, what are some of the tools that will allow you to generate this type of buzz? And what marketing activities should you use to put them into practice?
Promote your second sale with discount coupons and build the loyalty of your customers
Once a customer has made their first purchase on your site, or from your store, you can generate a discount coupon with a certain percentage discounted off similar products, providing a benefit for the customer when making their second purchase. It is an easy way to induce your customers to choose your business and your products again when buying.
Take advantage of your customer base and offer exclusive benefits
Take advantage of your buyers and their contact data, use your email database to generate a commercial email marketing campaign. Determine your goals and establish the conditions of the campaign; you can offer free shipping or discounts on all your products or gift promotional merchandise through a coupon code that must be used when making the purchase.
Discounts and benefits for your entire site, or store
Unlike the coupons where you have already identified your customers, this type of promotion aims to generate a benefit for all visitors to your website, or store. The discount, offer, or promotion that you generate should be published on your social media pages, blogs, etc. and promoted in-store.
Take advantage of special dates such as Mother’s Day, Children’s Day or Christmas
These special days are an ideal opportunity to reconnect with existing customers or attract new customers. Create special discounts on your entire site, or storewide, or exclusively on certain items or categories. You can offer free shipping, discounts or offers of product combos, for example, “Get 3 but Pay for 2”.
Another good example of the application of this type of discount or promotion is when you want to liquidate stock. Before a change of season or the release of newer products, you may have previous stock of certain products you would like to liquidate so as not to have obsolete merchandise; by creating special discounts and offers, you can generate various ways to get rid of these products.
These are just some ideas for promotions which can help generate buzz among your customers and help spread your brand to new customers, but they are not the only ones! Go ahead and try them and see what works best for you. Evaluate the results and tweak them as necessary or adapt them for future occasions until you find the optimal method of deploying them. Good luck with your promotions!