In this age of social media and smartphones, many businesses have turned to digital marketing to promote their brand and grow their business. While online and digital marketing can help to increase your brand exposure, there are still numerous advantages for including traditional marketing strategies in your overall marketing campaign.

Conventional marketing strategies like television, print, radio, and out-of-home advertising are still beneficial strategies for marketing your business. According to the Small Business Administration, American’s continue to find traditional media the most trustworthy source for information. Here are several reasons why you should continue to incorporate traditional marketing methods for your business.

Greater exposure

While it has been shown that online advertising can increase your brand’s reach, not all of your prospective clients are online. Even though the majority of consumers use the internet to find and research a product or service, there is still a percentage of people who don’t have easy access to the Internet and those who simply aren’t tech-savvy. Incorporating traditional marketing methods into your overall strategy can help to supplement your exposure and make up for the potential customers you may miss when you only use online digital marketing strategies.

Discover new audiences

Local television, radio, billboards are still a viable option for businesses with a large marketing budget, according to Forbes contributor Dave Lavinsky. These forms of traditional marketing allow you to reach a broad population across different demographics. Your potential audiences are spread across an immense geographical area, with traditional mass media your brand has a higher chance to get noticed by new viewers, giving you a wide circulation of brand exposure, that you can’t find with the digital and internet marketing methods so prevalent today.

It’s personal

Traditional marketing services allow your business to interact with consumers on a more personal level, much more so than with digital and online marketing. When it comes to people determining what they want to spend their hard-earned money on, they are more likely to buy from businesses that they feel they have a connection with and those businesses that show a genuine interest in their lives. Traditional marketing methods allow your company to establish a personal relationship with consumers.


For many people, it’s a nice change to receive hard copies of printed materials that they can peruse at their leisure. This is something that you can’t get with digital marketing. Even the business cards that you hand out to consumers is an efficient way to remind people of your business. Business cards can also be kept with the consumers for even more convenience. Tangible items like brochures and postcards are great ways to bring your brand to the customer, rather than hoping they will find your business on their own.

The secret to a successful traditional marketing campaign is to incorporate traditional methods, like television, radio, and direct marketing, with your online and digital methods. Including supplementary marketing methods into your overall campaign are great for increasing your interaction with your customers and bringing more awareness to your brand.