A logo is often a company’s first impression. It has a huge impact on customer’s brand perception, purchase decisions and overall attitude towards your products or services. Many global brands put a lot of time, effort and money into designing and improving their logos. The perfect logo defines a business brand image and communicates business values.

A logo is a signpost to help people find and identify your business. A great logo reflects who you are as a business, but it should also distinguish you from other businesses. If you create and market your brand message and successfully tie it to your logo, everything you do and create becomes associated with the logo and the brand.

Wix is a popular tool for creating both simple and robust websites. The platform is beginner-friendly, has sleek designs, and boasts the easy drag and drop feature you can use to build both personal and business sites. The company has created the perfect tool to help you create a stunning and professional logo for free.

The Wix’s logo maker is an intuitive and professional logo design tool that captures the visual identity of your brand and reflects your business personality. Whether you want to create a logo for your new business or you want to update your logo, the Wix Logo Maker can help you create a professional logo without wasting time. A great logo is versatile, professional, simple, and timeless in how it looks.

The Wix Logo Maker fulfills these requirements for your unique brand. “When looking to design your own logo, an intuitive tool that’s easy-to-use and delivers impressive results is an absolute must. The Logo Maker is what Wix is for websites: a sophisticated and complete solution that’s simple yet super effective, “ writes Taira Sabo, Wix Community, and Social Media Manager.

How Wix Logo Maker Work

The Logo Maker is available for free with a Wix account. Answer a few simple questions to get your new logo designed in simple steps. And it’s fully customizable so you can make your logo look exactly the way you want. The steps are easy and simple enough for anyone without design skills:

  • Enter the name of your business or organization. You have the option to add a tagline (if you have a special message that represents your brand.

  • Enter your business or industry eg, Finance, Photography, Entertainment, Construction etc. You can skip this step.
  • Select an adjective that describes your business and brand. Wix provides options including fun, modern, timeless, creative, etc. to make the step easy for you.

  • Choose from a couple of logo options. This step helps the tool create the best logo for you. Of course, you can also skip that step.
  • Based on your answers, the powerful algorithm will then automatically generate a selection of variations of what your future logo might look like.

  • Select your favorite version, customize your logo design so it looks exactly the way you envisioned it.
  • Once you are done editing, you can immediately download your logo for free, to be used for all your marketing efforts.
  • When you’re ready to make it official, simply purchase your design and download the high-resolution files – to be used for any need, on any platform at any time.

You can use your logo for any branding and marketing purposes – in prints, on your website, and all your branding materials and merchandise.

Here are the major benefits of the Wix Logo Maker

  • The Wix logo maker allows you to design your logo for free.
  • Like all other Wix tools, the Logo Maker is intuitive and easy to use, generating a bunch of logo ideas in a few clicks.
  • It offers endless possibilities. You can customize every element of your logo, including the font, size, colors, and icons.
  • Rich library of cliparts. Wix Logo Maker comes with hundreds of thousands of different cliparts to help you design exactly what you want.
  • Amazing quality. You can download a stunning high-quality logo for all your promotional needs.

Key principle to keep in mind when designing your logo

When you are ready to create or change your company’s logo, don’t just choose any industry icon, it’s important to think creatively and make it unique. Your logo will be one of the most important introductions to your brand.

Strive for originality. And create a logo with meaning and purpose. More than anything know what your logo means. Choose colors with care. Your logo is likely to appear on multiple devices and platforms, design something that transcends paper. It should look great on different backgrounds and it must be flexible in size.

Keep it simple and flexible. Design something that will last through time, but you must be open to small iterations in the future. Example, Adidas, incorporates the same three parallel bars in all of its designs. The visual has changed over the years, but it always contains similar components. If you are ready to evolve your logo, look for elements that can be carried forward.