Building a startup is a long and complicated affair that requires a lot of time and investment. In order to grow a sustainable business, one has to find the necessary resources to found it, get more customers and provide the best user experience. However, thanks to online tools entrepreneurs can get the same results without spending a dime.

This is a great advantage considering the high amount of startups that are taking off each year. Building startups are definitely not simple, but they are worth it in the long run. Although many people make a big deal of it, starting is not always the most complicated part. As long as you take the necessary measures and you are willing to make changes on the way, you are very likely to attain business success.

In order to make a business succeed you need to make it as digital as possible. Besides the fact that you can get better exposure in a smaller amount of time, you can also cut down business costs. The multitude of online tools facilitates all aspects of a business, from communication to management or budgeting. You do not have to be a professional to know how to integrate those tools into your business; you only need to find the perfect fit. Below there is a selection of online tools that all startups need.

Help finding a name

Finding the name of your business is a matter that takes time and a lot of research. Most entrepreneurs are stuck when it comes to this aspect, and they have no idea where to ask for help. Doing research online is effective, but in order to be able to find something clever, it might be helpful to use online tools.

They are easy to utilize, and they work for any kind of business. All you need to do is enter your proposed name and find out if it’s taken or not. You can check this tool no matter where you are. Nonetheless, if you still cannot find the perfect name for your business, you could ask for suggestions either online or from your friends.

Manage social media

Nowadays social media plays a critical role in all aspects of people’s life. It does not only allow them to connect and keep in touch with people from all over the world, but it also helps them make their business more effective and reduce a lot of costs. As most business owners know, building and maintaining an audience takes time and a lot of determination.

It is advisable to create posts at least once or twice a day in order to do that. Yet, that takes time, and as many entrepreneurs don’t have enough time to post the same message on different social media platforms, they only focus on one. While that is better than nothing, utilizing online tools helps you manage all social media from a single tab. Moreover, you can also schedule posts and keep track of what your audience is saying.

Help with email

Everyone knows that businesspeople tend to spend most of their time reading their emails. That is only because starting a business involves sending a receiving a lot of information through emails. Yet, sometimes it might be helpful to know who is reading them or who is forwarding them to other individuals in their organization. As it is impossible to do that unless you are a hacker, online tools or plug-ins tell you exactly who is reading your emails so that you can rest assured that people read your messages even if they do not reply as soon as they do so.

Brand customization

Every company has to have powerful branding that allows customers to identify their products and services in an easier manner. There are a few elements that you need to customize when starting a business, yet one of the most important factors is the logo. This is a critical element that helps customers make a difference between your products and your competition’s products and come back each time.

In order to do so, you need to create an engaging logo that fits your company. The great news is that you can do that without hiring a designer or asking a close friend for help. A DIY Logo is the best solution for every startup because it is quick, cheap and it provides engaging results.

Find stock photos

As you start developing your startup website or mobile application, you will search for stock photos that are a perfect fit for your company. Only then you will realize how easily you can spend hundreds. Well, that is not the case anymore. Thanks to free online tools you can find the perfect stock photos free from copyright restrictions. This is great considering that you do not want to be seen as a “thief” or try to edit out photos and waste valuable time. These websites usually have different categories that you can choose from, and that makes the whole process a lot easier.

Secure your business

Another important aspect that entrepreneurs need to consider when launching a startup is the security of their data. A good way of doing that is by creating a different password for every single login platform, but that comes with the risk of forgetting the password. With online password protection software, you do not have to worry about that anymore.

This tool is amazing especially for websites that you do not visit on a daily basis. However, it can be a great tool for other platforms as well. If you are not sure what kind of password you need to create, it might be a clever idea to count on a password generator. It will come up with a strong and secure password that you can save in your software. At the same time, it is cost-effective and user-friendly.

Starting a business is often a challenging task, but with the help of these free tools, you can save a lot of precious time and money. These are just a few free tools that work for most businesses. The internet offers countless tools that business owners can utilize in order to simplify their work.


  1. HubSpot is essentially a lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

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