Making the decision to start your own business is not something that should be taken lightly, but with the right planning, it can result in a profitable and satisfying path to take. In the digital age, it’s never been easier to start your own company and began trading to anywhere in the world, and all for minimal costs. The problems arise when you fail to take advantage of the vast number of resources that are available, and very often it can be almost as challenging running your business as it is to work out the best tools to use. However, with some preparation and a little research, getting your start-up off the ground may not be the chore that you might have suspected.


Your first step is to know how much money you’re going to need. Although it is becoming increasingly common to bootstrap your start-up, the majority of new businesses are going to need the security that financial backing offers. There are a number of ways that you can raise the money that you need to get your startup off the ground, and many businesses still opt for traditional bank loans.

Yet there are alternative options available, and whether you choose to borrow from friends and family, or opt to piggyback on the popularity of crowdfunding resources like Kickstarter or GoFundMe, the ultimate decision will come down to what your needs are. Crowdfunding has proven to be especially fruitful for start-ups, so it may be worth looking at the range of options available.

Your website

These days it seems that everyone has a website, but an astonishing number of businesses still have no dedicated web page. Although social media appears to have replaced the concept of a website, it has never been more vital. With the majority of consumers browsing online resources using their phones and tablets, having an online store could be the key to your startup’s success.

If you have never built a business website before, and are intimidated by the idea of it, then you can make use of businesses that specialize in web design and optimization. Look for resources like web design Cincinnati for an all-encompassing service that covers everything you’ll need. The thing to remember is that there a number of ways that your website can work for you so make sure that you know exactly what you want your site to be able to do before you start building it.

Social media

There has never been a marketing tool quite like social media. The ability to appear in the news feeds of both existing and potential customers is a huge bonus for your startup, so before you start trading, it’s a good idea to get your social media pages created. This is a simple enough task, but it’s becoming increasingly important that you don’t limit yourself to one platform. As we saw with Myspace, even the biggest platforms can be usurped, and even though Facebook is the most prolific of social media sites, you’re going to need to make sure that you have Twitter, LinkedIn, Instagram, and even Google Plus all optimized and preferably linked.

Once you have the right foundation, your business will be ready to start trading, but without the preparation beforehand, you may find that you are constantly distracted from your daily business management by the need to play catch-up on those all-important factors that could make the difference between your startup success or failure.