Starting a business is challenging and with limited funds, it can be difficult to market your business to potential customers that will bring in the revenue you need to the operations running and grow the business.
As such you need to find less costly marketing channels to get the word out there about your business. That’ why every startup needs a website. A website doesn’t cost much to set up but helps you brand your business online, which where most consumers are these days, in addition to providing you with a cheaper platform to market your business.
There are mainly to types of traffic to a website: organic and inorganic traffic. Organic traffic is free and will be covered by this article in a moment.
Inorganic traffic is paid for and you have to come up with a budget for your marketing campaign. The advantage of it is that you narrow down to a specific audience and with monitoring tools from Adwatcher.Com you always get value for your money. These are the organic methods to get traffic to your website without spending any money on an online marketing campaign.
Search engine optimization
Search Engine Optimization (SEO) helps you site attain better ranking in search engine results page (SERP) thereby attracting more visitor which in turn drives more traffic to your website.
There are on-page and off-page SEO techniques that you need to master. In on-page SEO, you need to make it easy for search engine algorithms to find and index your content. This includes appropriate use of relevant keywords in your content title and body, making your website more responsive and reducing the loading time, and building quality backlinks with other websites.
The off-page SEO techniques include blogging on other websites with links leading back to your website, networking and commenting on relevant forums that give your business more visibility and directs traffic back to your website.
You can have a blog section on your business website where you engage your customers and write about industry related matters. This serves two purposes: position you as an expert in your niche and drives sales through appropriate links on the blog.
The content of your blog, how long it is and the way it is arranged plays an important role on whether people visit your website and how long they linger around to make conversions for your business.
Quality and original content not only helps attract and keep an audience but also helps you get ranked better by search engines. It also important that you always have new content on your website since search engines give priority to websites that are regularly updated.
Social media marketing
There are billions of people on various platforms that you can tap into. Open social media accounts on relevant social media sites. This is absolutely free is almost all the sites.
You can use your platform to market your products and services and engage with your customers. You post regularly to build your online presence, not just when you want to sell something.