Launching an e-commerce website can be easy but keeping it safe can, understandably, be a challenge. In today’s ever-connected world, it only takes one security breach by a cybercriminal to signal the end of your online business. It means that you must do everything in your power to protect your company or ecommerce store from copycats, hackers, fraudsters, and industry rivals. Learn about the different ways to protect your e-commerce store.

Trademark your company name

Nothing is more important to your business than your brand identity. Your brand identity will be unique to your business and ranges from your name and your logo, to even the colors you use on your site. Therefore, it is vital to register your brand name as a trademark, which will legally protect your business or any product against infringement.

Embark on a trademark infringement case

If you have trademarked your brand and believe someone has attempted to infringe on its identity, you have every right to embark on a trademark infringement case. If this happens, you should seek legal counsel for advice, so you can continue to grow your brand and business without compromising on its integrity. Learn more from the experts at https://revisionlegal.com/services/internet-lawyer/ now.

Only use a trusted e-commerce platform

There are various software-as-a-service (SaaS) platforms that can help people not only build an e-commerce website but monitor their online security. Choose a platform that will continually monitor various security issues and consequently deploy the appropriate solutions. This will ensure that you can run your business without fear of a potential data breach.

Update your website

Many webmasters often ignore essential updates, which can be like low-hanging fruit to hackers. That’s because cybercriminals use automated web crawlers to find websites with unpatched applications so that they can take advantage of the vulnerability. If you want to secure your website effectively, you must update the latest security patches to protect your e-commerce business from a cyber attack.

Ensure your e-commerce site is PCI DSS compliant

Online payments are essential for running an e-commerce business. If you want to secure your critical data, you must ensure your site is PCI DSS compliant. Thankfully, there are many advanced payment integrators who can both encrypt and store sensitive credit card information on your behalf, so none of the details will be stored on your end.

Retain loyal customers

Loyal customers are the lifeblood of your business, so you will not want to lose them to a rival with a better product or price. Not only can you guarantee their custom time and again, but they are more likely to make a referral to your business. They are your biggest brand ambassadors. What’s more, it is reportedly cheaper to retain an existing customer than to acquire a new one, so you must do everything in your power to prevent them from turning to your competitors.

Protect your place in the market by retaining your existing customers, so your business can continue to grow and flourish. Offer exclusive content via email marketing, provide loyalty discounts, and deliver exceptional customer service each time they make a purchase.

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