Selling jewelry in an online platform is a promising idea. It makes it possible to break geographical limitations, improve accessibility, and minimize the costs of business operations, among others. Its success, however, will depend on a number of things, including marketing. That being said, in the rest of this post, we will focus on some of the tried and tested marketing tactics that can help drive more sale for your ecommerce store.
1. Show that you are the Authority
In your website, highlight your qualifications as a jeweler, which is one of the best ways to stand out from the competition. If you are not yet certified, consider enrolling in a certification course at https://www.gemsociety.org/. Highlight your experience in the business. Publish testimonials from satisfied customers. Show your affiliations and awards, if there are any. Basically, show them that you are better compared to anyone else.
2. Publish blogs
A blog is one of the best marketing strategies for your ecommerce store. Pay attention to search engine optimization to improve your rankings. Blog about topics that will be relevant to your customers. Some of the good topics that you can blog about include how to choose gemstone engagement rings, how to spot fake jewelries, and the hottest jewelry styles, among others.
3. Be designed for mobile
Your online shop should be designed in such a way that it is mobile-friendly. Meaning, it should be easily viewable in a mobile format, not just in a desktop format. People are spending more time using their mobile devices. If your website is not mobile-friendly, they will most probably leave, and this will lead to losing sales.
4. Use high-resolution photos
As they say, a picture is worth a thousand words. When selling online, let the photos speak for the products that you are selling. They should be done by a professional. Customers must instantly feel a connection when they see the photos, compelling them to make a purchase right there and then. Since they won’t have the chance to physically touch the jewelry, the photos should do the talking.
5. Prioritize customer retention
Anyone who studied marketing would know that it costs more to attract a new customer than to retain an old one. With this, you need to emphasize customer retention. Execute strategies that will make customers loyal to your business, even if your price increases. Invest in long-term relationships as this will have a positive impact on the profitability of the business.
6. Evaluate and evolve
Gather feedback from your clients. Test your current strategies. Identify pitfalls. Be bold enough to change when it is warranted. You need to have a periodic assessment of your online store and see what is wrong to improve customer satisfaction. Make sure that there is always something new, especially when it comes to content.
Watch your sales reach its peak with the tips that have been mentioned above. Keep these things in mind and it is likely that your online jewelry store will be at the envy of your competitors.