When starting your own business, it’s your job to get your business’ name out there. This can be difficult for both beginning and seasoned entrepreneurs. From utilizing online platforms to good old-fashioned networking, there are several different ways you can promote your business. But which methods are right for you and your business? Let’s discuss the three different ways you can go about effectively getting your start-up business discovered:

Traveling the world

As an entrepreneur, it’s important to do as much as possible to make sure your name gets out there. One way to reach more people and new business markets is to travel. Big business leaders around the globe often travel to different countries and continents to stay relevant in those markets. For example, businessman Joshua Cooper Ramo says he spends a lot of his time in China in order to keep his name and business actively involved in China’s society.

As a thought leader in economic and technological shifts, Ramo travels to keep up with the constant changes and evolution in the Chinese markets to keep his own business flourishing. Traveling is a great way to dramatically expand your consumer base and learn from other businesses in other parts of the world.

Networking with neighbors

Don’t be deterred if you don’t have the resources to travel halfway across the world yet — you can start first in your own backyard. Networking with people in your local community is a great way to spread the word about your business. Connecting with other entrepreneurs in your community can be extremely beneficial when you’re first starting out. Other small business owners can offer you new business ideas, connections and most importantly, support.

When you’re actively involved in your community — say your city’s Chamber of Commerce, for example — people will start to recognize you as a community leader and in turn support your business. In addition, it’s also just as important to support other small businesses in return. This will help you gain trust and give you the experience you need to grow your business at home first. Once you’ve built a solid foundation for your business in your own community, you can keep reaching bigger and bigger.

Taking advantage of online resources

Besides in-person interactions, one of the most obvious methods of getting your business out there is to create a strong online presence for yourself. First and foremost you’ll need to have an active, user-friendly website that offers your consumers all of the information and resources they need. Many consumers are moving their focus to the online space. You need to be easily accessible and create a positive user experience.

Secondly, you’ll need to create profiles for your business on social media platforms like Facebook, Twitter, and Instagram. But having the profiles isn’t enough; being active and posting engaging content is what’s really going to get your name out there. Make your social media profiles relevant and appealing so that people want to share your content with their friends and family. In turn, you will create loyal customers and boost your visibility across multiple different platforms.

The most important thing you can do to get your business name out there is to never stop networking. Always find new ways to reach as many people as you can whether it be online or in-person. Getting your name out there will take time and perseverance, but with these three different methods, your business will be known far and wide.