The power of promotion is something that all businesses need to harness, regardless of their size. However, when you’re just starting up it’s beyond essential that you do everything you can to promote your business far and wide.

You could be forgiven for thinking that promotional products are an unnecessary investment at this stage of your business development, but in reality, the opposite is true. Every penny you spend promoting your business is a penny you will see in returns multiple times over. So with that in mind, here are some promotional products you can use to great effect.

Always useful: writing instruments

Pens, pencils, and other writing instruments make for great promotional gifts because they are small, lightweight, and easy to carry in bulk. If you’re at a trade show, make sure everyone who comes to your booth leaves with one of your branded pens, to take your name with them wherever they go.

Drinkware for an unforgettable impression  

Everyone loves a good cup of tea or coffee, and a branded mug is an ideal way to casually promote your business. It’s essential that the mug is good quality, however, because the quality of the mug will reflect on the overall quality of your business in the mind of the person using it.

Bags: carry around your brand

Bags are an ideal corporate promotional gift because they’re actually useful, and everyone appreciates being given something useful. Think also of the brand visibility that you will get, because everywhere the person carries that bag they will be displaying the name of your business. By choosing cotton bags, you will also show your business has the best interest of the environment in mind.

Homeware with your business logo

It’s not just in the business arena that you can achieve valuable brand visibility, with a well thought out promotional product you can advertise directly in people’s homes. Good quality kitchen accessories, for example, will see genuine use and promote your business to everyone visiting that home.

Gadgets & technology are not only for geeks

Functionality is a key strength of any promotional product, so a well-chosen gadget such as a torch, a USB stick, or a smartphone/tablet accessory can show your business is up to date with the current requirements of your clients as customers. As well as having a dedication to helping improve their lives.

A well-chosen promotional product is a superb way for small businesses to develop lasting brand awareness.