Video is a fantastic medium through which to let people know about your business. Prospective customers will keep watching for much longer than they’d keep reading text. Video gives you access to great marketing platforms like YouTube, which gets three billion views a day, and it’s easy to adapt for use in multiple settings.
When you’re planning your explainer video, you’ll need to find the style that best suits what you do and how you do it. These are some of the most popular options.
Live action
Live action videos were once the default option and they’re still a popular choice. They make it easy to take viewers on a tour of your workplace or to show off your products directly. You can present them yourself and illustrate with footage of what you do, which is a good choice if you work in a position like sales or law that gives you good presentation skills, or if you want to emphasize your capability as a tradesperson. Alternatively, you can bring in a professional presenter.
Isometric animation
This style of animation reminds viewers of favorite computer game characters and is immediately endearing. It’s simple to create which means it won’t cost too much to get it done professionally. Alternatively, with the aid of easy explainer video software, you can do it yourself. It’s a great way to make complex processes seem more straightforward and accessible, so it works well for companies in fields like engineering and biotech.
Whiteboard
Whiteboard animation is very simple to do and mixes well with live action or with the presence of a professional presenter. Like more conventional animation, it has the advantage of letting you communicate ideas with short passages of text and simple graphics, but because viewers associate it with lectures and workshops, it comes across as authoritative rather than cute. It’s a practical option for those who want to present their business as being an expert in their field.
Stop motion animation
It’s easy to be drawn to the quirky character of stop-motion animation. These videos have lots of personalities, grab viewer attention and stick in the mind. They’re ideal for promoting small, independent businesses like restaurants, bookshops or toy stores. They are slow and laborious to produce, however, which means they’re expensive to commission. You can make them yourself, but you’ll need to be very patient and diligent to get good results.
Collage
Collage videos provide a great means of bringing together different types of imagery, blending them in a way that has something of the quirky appeal of stop-motion animation but requires a lot less effort to produce. They enable you to show off products directly while using animated elements to tell the story of your business, with animated characters to present information and create a friendly impression. It’s a good option for start-ups introducing themselves to the world.
Finding the right style for you makes it much easier to connect with your target audience and create the right impression. It’s the first step in persuading them that yours is the company they want to do business with.
