A successful social media network will need a mobile app, but you’ll want to be sure that you develop a quality app that will ensure an excellent user experience.
When it comes to hiring developers, it’s understandable that you may not want to shell out serious money up front, especially if it’s for something as small as a mobile app. However, depending on the type of business you run, you may find that having a quality app can be a fundamental part of your business.
There is no domain in which the quality of your mobile app is as crucial as social media (unless, of course, your whole business is centered around the development of apps). Over 60% of social media users primarily browse it on mobile, so you can imagine the effect that a poor app would have on your network.
In today’s article, we’re going to be looking at why you need to have a quality app if you plan on running a successful social network. Keep in mind that investing in a quality app from the start is easier than trying to fix one that’s been built on the poor framework, so ensure that this is one of your top priorities when starting out.
Reasons why a Quality app is Crucial for Social Media Sites
The number of users on mobile
As we have already mentioned, one out of six social media users browses primarily from a mobile device, and the ideal way of doing so on a phone or tablet is through an app. Making sure that you have an app that functions well will ensure that your users won’t end up disgruntled due to crashes and a poor UI.
Missing out on more than half of your potential users would be a disastrous move, so you may even want to have an app in place before you even launch your social network. This will help ensure that you can iron out any issues before your users have to run into them while using the app.
Less work for you
If your app is developed poorly, you’ll find that you have to deal with most of the issues yourself, especially if you contracted a developer to do it instead of using one in-house. If you have someone who has experience in social media app development on your team, they’ll have a lot of work on their hands.
In the worst case, you may have to contract with another app developer to help iron out the issues with the app. You may even need to hire a company to make you a new app from the ground up if your previous iteration is riddled with bad code and countless bugs.
In the end, you’re likely to spend more money maintaining a shoddy app or possibly replacing it than you would have had you opted for a quality developer in the first place.
Conclusion
Mobile app development is crucial for social media sites, and it is all too often overlooked in favor of other aspects. Some social media businesses are based entirely on their app. Thank you for taking the time to read our guide.