Everyone knows and recognizes the importance of the image in the world in which we live. But when you are new to the world of business, it goes from being important to being essential. A business without a good image is almost doomed to failure. The image that we choose for our brand will be our sign of identity, our letter of presentation.
Remember that an image is worth a thousand words, and, also, that first impression is the most lasting. Wherever we go, our brand will be recognized by the image we have chosen and how we advertise it.
Digital technology
We live in the digital era, where fashions and new uses expire almost immediately; But when something is good and pleases, it usually stays. There must be a reason that the printing press, invented by Dürer in the 15th century, is still one of the most popular marketing media.
And, also, because, not only does a company live on digital, we must recognize the importance that print media can have for us. Some years ago some people thought that traditional print media would be used less and less, but this is more alive than ever.
One of the reasons is because of the experience it transmits to us, much more real and authentic than any digital media. Can you imagine a store without a sign? Or a product without its label? Both customers and ourselves could not recognise what we are looking for?
Business cards
How many times has it happened to you that to explain an address in Melbourne you use a business that everybody can recognise by its print image? Or do you open your wallet and find a business card and immediately the person who gave it to you comes to your mind? Think that printed media will allow you to leave a much more durable mark.
Also, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online.
Range of materials
We live in a wonderful world in which the possibilities of print media are almost infinite. The variety of media (paper, metal, plastic, cardboard…), the immensity of printing methods and techniques, can turn our business, something that goes unnoticed, which is barely recognized, in a memorable brand.
Of all the formats you can use, custom labels allow the advertiser to make bid changes and adjustments quickly and effectively. This is without having to scour through reams of products and their data to draw conclusions and amend the bidding strategy. Just, imagine all these opportunities of custom labels in Melbourne, and the impact that these could have on boosting your business.
In a nutshell, if you want to leave everyone speechless and remember your business, make your brand a tangible and a real experience. This will make you stand out from your competitors while attracting new customers.
