“Content is king.”
You may have heard this phrase gazillion times. But have you considered the reasons behind this adage? Creating valuable content for your website fuels the objectives of your business.
Now, considering the way businesses are pushing for automation to carry out its operations, it’s only obvious that content marketing will also follow suit.
That’s why marketers today leverage many content marketing tools to plan the topics, prepare content, proof it, publish it, disseminate it, and check its impact on the target audience. So listed below are some of those tools that new startups can adopt.
Reddit is widely acknowledged as a close-knit community of active netizens. What’s remarkable about this resource is that if you spam the site with promotional nonsense, the users on this site won’t take it well. But that doesn’t mean you shouldn’t capitalize on it.
Becoming a regular member of the Reddit community is possibly the best way to get valuable ideas, ask questions for a specific blog and/or develop an in-depth understanding of your target audience.
Do you think that people click on the curated links featured on your website but often ignore the content that you share or publish? If you want to capitalize on the traffic your curated links get, then this app could be just the fix you need.
Sniply helps you to capitalize on your content curation process to drive considerable traffic back to your startup’s website. Although it might get a little complicated, it’s useful nonetheless.
Traackr is another extremely useful app that lets you manage the relationship you have with the influencers in your specific industry. And with a startup, that’s definitely something you must not neglect. The tool also enables you to discover new influencers, maintain the relationships and check the kind of impact your interactions have on your business.
ThingLink allows you to embed the content within the images. You can derive the content from product descriptions, or the links to purchase pages of products, etc. This way, the tool helps you to boost your click-through rate and also enhance the customer interaction. The tool offers real-time analytics of consumer engagement and even lets you convert a ThingLink image into an interactive App on Facebook. So, Thinglink will definitely be a valuable addition.
If you’ve never created an infographic before, then you can definitely use this resource. The tool contains over 100 customizable themes, a reserve of over 1,000 images to utilize or upload your own and share it with your target consumers. If you want to derive the optimum favourable results out of your content marketing strategy, this tool is a must-have.
When it comes to content creation, every seasoned content marketer unanimously vouches for the Hemingway editor. This resource focuses on in-depth proofreading and editing, and the readability of your content to make it more appealing to your audience.
Also, it’s extremely hassle-free to use. All you need to do is copy and paste your content into the platform, and the editor will highlight the areas that have issues. It will spot things like run-on sentences, passive voice, and chunks of text that are difficult.
The purpose of your content marketing strategy would be futile if nobody takes the time to read it. This is why you have to promote your content on different social platforms.
Now, to make the process of social sharing smoother, you can use this social media management tool. You can schedule your posts across all of the well-known social media channels from a single dashboard, and you can also evaluate their performance with the simple to decipher metrics.
Copyscape has been one of the most powerful and popular plagiarism checker software. You can buy the Copyscape premium for a set of brilliant features, which will help you to provide amazing, non-plagiarized content. The premium version of this resource also comes with a feature known as Copysentry, which automatically scans the web and your e-mails, daily or on a weekly basis to check whether any copies of your content are located.
While chalking up your content marketing strategy, it’s essential that you spare a thought about the website analytics. This resource makes it possible to record users’ sessions on your website so that you can check what visitors click on, scroll through, and read.
With this tool, you can monitor how customers engage with your website, and more importantly, with the content you publish. Using these details, you can move in the right direction as per your content marketing strategy. You can create more content on particular topics, including a CTA above the fold, or incorporate a video to your posts- everything depends on how the readers engage with your website.
With the popularity of visual storytelling, it has become more significant than ever to enhance your content with alluring images and graphics. In this case, you don’t have to be a graphic design pro to include the visual elements in a piece of content. Adobe Spark enables the users to generate graphics for animated videos, social media posts, and website pages with a few clicks.
While creating a piece of content, you need to have a proper idea about where your write-up is going even before you actually get down to writing the piece. Otherwise, you might not be able to present your ideas coherently. This brainstorming tool enables you to form a visual mind map of your thoughts using links, text bubbles, and images, so you (and your audience) never have to go through the stress of organizing the incoherent ideas and thoughts.
Uberflip is all about enhancing the ‘content experience’ of your website. It’s primarily a collection of the valuable tools for lead generation, content marketing, sales enablement, and account-based marketing.
So, you can adopt Uberflip to manage your blogs, e-books, videos, and so much more from one central location, so your workflow is concentrated in one place.
While content marketing may be just a small aspect of your overall marketing policies, but the success can work wonders for your startup. If you’re able to simplify the process of content creation, you’ll soon level up in your business operations.