Marketing B2B or specialist businesses online is a rarefied art.
It’s sometimes tough to translate just how wonderful your cutting-edge products and services are to online customers who might not understand how they solve their problems.
But your website is the engine of your digital presence — if it effectively introduces you to new customers and is a pleasure to use, it’ll boost your business online.
If you’re selling specialisms with web design, take some top tips from these three niche firms that hit the mark.
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Warmup
When it comes to underfloor heating, to feel is to know — strolling across interior floors in winter without feeling like your feet are encased in ice is sublime.
But if you can’t make it to a showroom, the website of floor heating brand Warmup is the next best thing.
Their homepage builds trust immediately by emphasizing the technical quality of their toe-toasting systems and the fact that they’ve sold 2.5 million units in 72 global nations.
Subsections for their ranges explain high-tech features in a simple and straightforward manner and a handy product selector tool helps customers choose the ideal system according to the room and floor type.
High-quality photos also add aesthetic appeal and prevent the site feeling too dry and dull — an excellent example for any firm in a similar sector.
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Pegasus Investigations Ltd
We’ve all seen private investigators on TV and the silver screen, but it’s tricky to put your finger on why you might need one in real life.
And private detective firm Pegasus Investigations Ltd seem to understand this instinctively, with a simple yet intuitive website that explains why you might need services like surveillance, forensic computer analysis, and fraud investigation.
TTheyalso claim a 90 per cent success rate at finding people — whether it’s a former business partner who disappeared with company cash or a long-lost friend or relative. Foregrounding this main service is helpful to potential customers whose own investigations have proven unsuccessful.
With any company involved in legal or criminal issues, a solid reputation should be emphasized. These PIs don’t disappoint by proclaiming their membership of the Association of British Investigators and Institute of Professional Investigators.
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Marchington Stone
Stone is a natural product which has stood the test of time and still has thousands of applications in landscaping, construction and civil engineering.
And the website of stone and aggregate specialist Marchington Stone is permeated by attractive pictures of stone products in situ — so customers can imagine what they’d look like placed in their own private or commercial property.
They are all the technical specs you’d expect for construction aggregates, bagged products and block and dimension stone, with clear information on delivery times and types.
Finally, dedicating an entire page to their own quarry is a smart move that sets them apart by promoting a service that differentiates them from the competition.
So there are a few tips on how to sell specialisms with web design — follow the approach of these three firms and you’ll never struggle to connect with customers.