Did you know that LinkedIn is ranked as the world’s largest professional networking platform? With over 13 million businesses on board, it’s the ideal place to build corporate connections, establish yourself as an industry leader and generate leads. Boasting over half a billion users, you’d be crazy not to incorporate LinkedIn into your social media strategy.
Despite LinkedIn’s huge potential, it’s not uncommon for small businesses to find their profile isn’t getting the attention they expected. If this sounds like your company, read on to find out four reasons your LinkedIn profile may underperforming.
1. You’ve got a “set and forget” system
Like any social media platform, consistency is key. Some businesses go through the process of setting up a company page and then believe their work is complete. It’s not enough to simply fill out your profile. To get the most from LinkedIn, you need to actively participate in the community.
This means sharing relevant content, updating your profile regularly and joining up with groups to establish potential partnerships and industry connections. Take a look at this up-to-date LinkedIn profile for inspiration.
2. Your details aren’t up to date
Having a LinkedIn profile that isn’t up to date can cause a number of problems. Not only does it give your business the appearance of being unprofessional, but it can also make it challenging for customers and collaborators to make contact with you.
Take the time once a month to audit your details for changes, including phone numbers and addresses. Ensure that all your links are live and up to date and that all your social media accounts are linked. This will improve your SEO and lead to higher conversion rates.
3. Above-the-Fold is uninspiring
Picture your Linkedin page like a newspaper. When someone lands on your company page, they’ll typically only look “above the fold” to decide whether to keep reading or whether to flip to another page. On LinkedIn, this translates to a glance at the headline, your banner, and your photo.
If you’re finding that users aren’t engaging with your profile, the problem may be that all your interesting information is below the fold. It doesn’t matter how great your extended bio is if nobody reads it.
To supercharge engagement, start by revamping your headline. While putting your company’s title and the slogan is common, it’s also fairly dull. Instead, try to focus on what you can do for your clients. Make it short, sharp and maybe even a little witty.
4. You don’t engage with your network
A big part of LinkedIn involves participating in conversations with other big players and buyers in the field. By showcasing your expertise, you can establish yourself as a thought leader within your industry and extend both your reach and credibility. If you don’t participate in conversations or return the comments made on your page, you cannot expect others to engage with you. Make a point of starting conversations and reaching out to leads. Be proactive and you’ll see results.
It’s not enough to just create a LinkedIn company profile page. To make the most of LinkedIn’s features, you need to commit to constantly auditing and improving your online presence. While initially, it might seem like a lot of work, a strong professional presence can take your company’s reputation to new heights.