Worried about your new vape startup online? No need to do so now. Although the vape industry is booming due to the consistent rise in demand for e-cigarettes or e-liquids and also due to the prevailing bans on smoking across the globe, the competition is just ruthless.
This is probably because of the denied access to paid search and Facebook Ads for vapes and related products like empty vape pen cartridges, batteries for vaporizers, etc. So, the real problem comes up. How can you grow your vape shop online when you can’t advertise it? Still, no need to worry about because we are here to help you with a list of alternatives to paid search that will work for your vape startup online.
1. Organic search
Optimize your online startup heavily for organic searches if you are unable to pay to get ahead in searches and in FB feeds. There are shops alternating keywords to cover every possible search. The most popular keywords for the vape industry include E-cigs, electronic cigarettes, vapers, vaping, E-juice, e-liquid, vaporizer, electronic vaporizer, vaper, etc.
2. Facebook groups for vaping
Facebook doesn’t want to take your money for advertising, but it has given a free hand to the groups talking about vaping. A good thing in this regard is that there are many groups which are area specific, making it easy for you to hit your target audience without any fuss. Here, we would advise you to join some FB group talking about vaping first as a vaper, not a seller.
Gradually, you will get a chance to offer people to test and review your products in these groups, proving it a better way to promote your startup. Moreover, there are many groups open to straight promotional posting. You may find these groups by just using the keyword list and, hopefully, Facebook would never disappoint you.
3. YouTube reviewers
Sure, YouTube is also there to support you in this connection because vaping on camera appeals more to the viewers. You may send the details about your products to the review sites with a positive hope from professional vapers. Some of the good review sites on YouTube are IndoorSmokers, Vapingwith, Twisted420, GrimmGreen, Rip Trippers, etc.
4. Vape tricksters on Instagram
While scrolling through a lot of videos on the Instagram, you may get hooked up with the pics of a number of guys and gals doing stunning and insane vape tricks. You may approach them very decently and politely and request them to be your brand ambassadors.
Just don’t worry about their charges, for more than 80% of them only want free product in exchange for their reach, and this is, of course, not a big deal. But, Instagram is huge, you know. Once you get your products on air in this way by using vape-related hashtags, Instagram will do the rest and your online startup will work wonders for you in a surprisingly short time.
5. Industry vape magazines
You know very well the restrictions on the vape industry and the laws regulating it. Now, the industry has also got the natural right to take care of itself and manage to take a few steps for its very survival.
One of these fruitful steps is vape magazines which not only bring the community together both online and offline but also, fortunately, accept advertising which, in turn, produces a very healthy influence on the readers’ minds. Some of the most popular magazines in this regard are Vapun, Vape Magazine, Vaping Underground, iVapeMagazine, Vapouround, Vapour Magazine.