Nowadays, using SEO isn’t optional. Without a good optimization, the chances of your website getting noticed among over 1.93 billion websites are slim-to-none. However, many people forget that search engine optimization is not only about using the right keywords and web page design. It’s also about not doing specific things, like keeping outdated pages or focusing on on-site optimization only.
4 Most Common SEO Mistakes You Should Be Fixing Now
1. Doing on-site SEO only
There is no doubt that website optimization is the main focus of any SEO campaign. However, it shouldn’t be the only thing you focus on. You also need to promote your website through other sources.
Guest posting is one of the most effective tools for this. Search Engine Watch highlights that posting content on reputed sources not only improves SEO but also boosts your authority. Other methods of off-site link building you can use include social media and influencer marketing.
2. Not updating your website often
Take a look at the Google ranking protocol update list and you’ll see that not upgrading your website constantly is a huge mistake. Bear in mind that those are only major updates and small changes come even more often. To keep your website visible, you need to monitor all updates and adjust your website every few months to make it most efficient.
Some changes must be done immediately while minor improvements can wait as they only improve your visibility by little. Minneapolis SEO Services Search Engine Optimization Experts recommends de-indexing all content that has less than 100 words. This change will give a quick SEO boost because it will fix the thing that effectively brings your website down.
Other important changes you should make regularly include optimizing visuals for better quality and adding tags. You should also keep an eye on analytics and review the website performance monthly to see what needs fixing.
3. Putting relevant text in visuals only
The power of using visuals cannot be denied. Humans better remember information if it has a relevant picture attached. They also better perceive data through videos and images. And don’t forget that visuals increase engagement with the content and make it more likely that your website visitors will remain engaged in the content.
However, one of the biggest SEO mistakes to avoid is putting text only into images/videos you post. This way, you won’t be able to use the power of keyword optimization at all. This text is simply invisible for Google’s bots.
What you should do is to post an image/video description or transcription with the visual. It needs to be keyword-optimized.
4. Focusing on the algorithm
Even if you manage to decode the Google’s algorithm and know the ‘formula’ for how to place keywords, subheadings, etc. to make your page as visible as possible, don’t stick to it. This ‘formula’ will change fast enough with Google’s frequent updates. But most importantly, if the search engine sees a regular pattern to your content, your website can be blacklisted.
Rebuilding Google ranking after being penalized is extremely difficult, so do your best to avoid it. Instead, focus on producing robust content that will keep your visitors engaged through keeping them interested.