This year Black Friday falls on November 23, 2018, the day after Thanksgiving in the US. Consumers are expected to spend over £1.5bn in the UK alone. With consumers researching around the clock retailers are looking forward to making the most of the largest revenue event of the year. Key components of developing a strong Black Friday strategy include how much to discount, where to advertise, what to promote and forecasting sales. It pays to meet shoppers in varying moments of their search, online, and in stores throughout the season.
The last thing retailers want is to miss out on this amazing sales because you weren’t ready. The infographic below, designed by Attest, is a Black Friday breakdown to help you create a promotional strategy that will attract consumers.