How many self-help marketing articles have you read? What is your success rate so far? Let’s face it: Marketing evolves at a fast rate so it’s challenging to keep up. With a myriad of options ranging from telemarketing to the exciting world of AI, what really works?
And here’s a major challenge: When you realise you need B2B marketing to ensure business growth you’ll experience how difficult it is to penetrate a niche.
Difficult? Yes. Impossible? No.
Below you’ll discover a few (unconventional) methods worth investing your time in. Let’s count down your business’ best lead generating tactics for this year.
Telemarketing: Let others do the work for you
Why is this on our list of top tactics? Because telemarketing has two major benefits:
– The contact doesn’t have to speak to you as a business owner or manager for this process to be successful. Therefore you can save time by allocating this task to others.
– This is one of the most cost-effective B2B marketing options available at the moment.
Here’s a handy tip: Success with this method links closely to the expertise of the sales team. They must understand your goal and the specific industry. A wise option is to trust professionals for this task.
Be the Quora expert others are hoping for
The internet has become the default information source. We Google just about everything, right? Therefore, sooner or later most online browsers land on a Quora page. No, not all the answers are legitimate, but it’s fairly easy to gauge which one to trust.
So why don’t you become the trustworthy source for questions in your niche? When you’re the one getting upvotes, it may just draw leads from those in need of your services. A simple link added to your answer sends them straight to your website or an article where you talk about the topic.
You draw leads but also establish yourself as an expert in your field which will eventually result in even more potential partners.
Invest time—attend events
You can also improve your public image at public events. But don’t waste your time by simply attending. Why not be the speaker of the day?
It’s unfortunate that many business leaders think they don’t have anything valuable to add to a discussion. But your story may just be what sparks someone’s interest. And everyone in the room is forced to listen so make sure you sell your business and draw those leads.
There are enough trade expos or business communities to join—and facing your fear of public speaking will be worth it.
Realize the value of interactive content
Of course, you must utilize online communication, emails, social media and blogs. These have become synonymous with marketing. But are you doing this the right way?
Move away from simple text and try these approaches:
Today’s society gets inundated with information. Your content needs to stand out even when people are overstimulated. It’s proven that visual messages gets noticed more and adding audio is even better.
You’ll also get more engagement from interactive content such as a poll or infographic, making it a worthwhile investment for employing graphic designers and other experts.
Don’t hope the leads will come your way. Effective tactics will draw them. Connect with business leaders where they function on a daily basis (events, online and on their mobiles) and you’ll gain access to the people you need. That leads to traction that ensures future growth.
And doesn’t it already seem easier than 5 minutes ago? Just start.