When you first go into business for yourself, you may not really know where you plan on taking things. Because you can just start off as a solopreneur and be happy with the freelance move that you’ve already made. However, when you’ve found your feet with what you’re doing, you may feel as if you’re ready for a change.
At first, a business can be overwhelming, so you just tend to focus on getting it all done. Because running the finance, marketing, sales, and customer services side of things can be quite a lot to take on at first. But when you’re into a bit of a rhythm with what you’re doing, it’s easy to get twitchy feet.
And it’s at this point that you’re going to want to think about what your next move should be. Because there’s always a next move, no matter what you do want to achieve with your business. But what should that be? This is the key question of the hour right now.
Maybe you’re not sure where you want to take your freelance business, or what you really want to achieve? When you’re unsure, it’s really not easy to work out where you’re going to go with things, so that’s what we need to iron out first. To help you, let’s take a look at what options you have.
Setting bigger goals
So first of all, it could be that you choose to set yourself much bigger goals to achieve. Maybe you’ve just started out, and you’re looking to move forward. If this is the case, then you need direction. Your goals will give you exactly that. So think about what you really want to achieve in business – what your wildest dreams are – and then set your goals.
Creating a comprehensive business plan
With those goals set, then you will want to create a business plan. This could be just one of the many next moves that you make. But if there is something in particular that you want to achieve, you do need to ensure that you are creating a plan of action of how to get there. Without it, you may struggle to stay on track and actually get to where you want to be.
Redesigning your website
A really simple next step could be that you want to redesign your website – or design one from scratch. Maybe you have something basic that you built yourself? Well, to grow and really up your game, working with a web designer to create something that will really make an impact could be the perfect next step for you.
Creating an app for your business
Or, maybe you really want to go with an app for your business? Maybe you’ve had an idea for an app for a while, or you have played around with making them before? Then this could be perfect for you. You might also want to look into mobile app testing at this point too. Because it’s important to get it right. This could be the perfect move for you to get the best app off the ground.
Launching a blog
But don’t forget about a blog too. It’s easy to add on to your website. Sure, this may seem like something that has been around forever, but if you want content that you can share on social media, and if you want to rank well in searches, then your blog can be invaluable here.
Starting a podcast
Right now, you’ll also find that podcasts are on the rise. So if you don’t already have a podcast, this could be the next thing that you look to move into. To start a podcast, you’ll want to work out the topics you’ll cover, and who you might like to interview. Then, you can get your equipment together pretty easily, so that you can just start, learn the ropes, and improve your set up as you go along.
Creating a content strategy
Then, from here, you might like to think about coming up with a killer content strategy that will really allow you to push the way that you’re writing content and sharing things on social media. Because if you don’t have a content marketing plan in place, you may find that you’re just writing and posting randomly. With synergy, you might not be able to get results. So this could be a game changer for you.
Shaking up your marketing
Another really cool thing you could look to do is just shake up your marketing. If you know that you’re kind of just doing all of the same things and that your results are starting to stagnate, then it’s time to do something about it. So think about what you can do to create cool new content, or collaborate with others, or start a new series that is going to really push your results.
Advertising on social media
From here, if you want to really be able to push your social results to the next level, you really are going to want to think about advertising. If you’re doing paid social media posts, you will often find that you start to get much more effective results and that you’re able to get a wider reach, which can really push things forwards for you.
Working with influencers
Right now, influencers are really making waves in the social media world. So it would make a lot of sense for your next move to involve them. However, when it comes to approaching influencers. You need to make sure that you are really looking to match their audience up with your own, and that your brands both work well together. Because this is going to help you to get the best results.
Hosting an event
You might even want to think about hosting an event. Now, this can be something that seems like a lot of hard work. But it’s a great way to connect with your audience, meet your customers face to face, and look to strengthen the relationship you have with them. Plus, you will often be able to get a lot of great content that you can then go on to share online too.
Writing a book
At this point, or at some stage in the future, you may also be interested in writing a book. Lots of business owners and experts in their fields write book or release books that they’ve had ghostwritten. And if you’re really looking to push your personal brand, or you want to establish your authority in a set field, then this could be something that you aim for in the foreseeable future.
Creating a product range
And finally, you might also want to consider creating your own product range. Sure, if you went into business to make a product in the first place, this won’t apply to you. However, if you’re a blogger or a freelancer or you provide a kind of service, then launching a product could be the perfect next step. You might want to create something downloadable or even centred around passive income, it could be a lucrative move for you.
And there you have it. So whereas you may have had no idea what your next business move should be before, now you should. And it’s so important to know what you want to achieve with your business so that you can make the best decision for your business. Because when you do, you’re in the best possible position to actually make waves with your business idea.