Online furniture selling can be a tough business for anyone. You’d think it would be easy since the world is turning digital, but there are other factors that you need to address to give your business venture the boost it needs to become more prominent than its other competitors in the market now. Finding your niche is one of the critical things you need to figure out. Here are the ways you can do it:
1. Take quality photos
Pictures can make or break your online furniture business. The more photos, the better. Take photos from every angle, and they should be at eye level. When photographing a piece of furniture, make sure your space is free from clutter. Keep it simple with little or no decorations. Be transparent. A buyer would appreciate the details when browsing your furniture online.
2. Offer free shipping
You can’t go wrong in giving free shipping. Who wouldn’t love getting something for free? It is up to you how you want to offer this promotion. You can give free shipping to anyone who orders from your shop, no matter how much the items they bought costs. Or, you can opt to offer this promotion for people who order more than two products from your shop. It is your sole decision how you want to go about this.
3. Sell rare items
Buyers usually like to feel that they are getting things that are one of a kind. They also want to set themselves apart from other people. They love to know that they are the only ones who have certain items in their home. There’s prestige in having a limited edition furniture piece, so people usually look for them whenever they’re shopping.
You should take advantage of this and sell some rare items in your shop. You should sell antiques and vintage pieces like antique finish bed sets since their popularity is on the rise again.
4. Offer custom designing
Again, this harks back to the idea that people love to be unique. Offering custom designing might be the solution to give your business the attention it deserves, and the sales you need to succeed.
5. Hand out unique giveaways
Buyers love to be wowed and impressed, and you can do that by giving out unique giveaways. Find some lovely tea sets, a vase, or a desk lamp to use as your giveaways. What’s more, you can use these items as your promotional merchandise. By printing the name of your shop on these items, your buyers can potentially bring in more customers for you once other people see your brand name.
The giveaways don’t necessarily have to be connected to furniture. You can use tech gadgets as an alternative such as a USB, mouse, or even a small rechargeable fan.
6. Offer a money-back guarantee
Having product warranties for goods is already the standard nowadays. Your furniture should also have these, but you can’t set yourself apart if you only put product warranties on your items. You should think about adding money-back guarantees to your products.
Money-back guarantees are guarantees which will ensure that if your customers aren’t satisfied with the product they ordered, they can have it returned and refunded. Not all shops offer this, so you should do this for your online furniture selling business.
