Businesses often want to sell more of their products or services. However, this is not always easy or achievable. But, there are some tricks that you could use to grab their attention and get your visitors to buy your products. If you use them smartly, they can work. Here are some of them:
Urgency
This is also called the fear of missing out. For instance, when you send your subscribers a discount offer and state that it’s only valid for 48 hours – their first reaction would be that they will miss out on this great offer if they are slow in response. So, they will purchase. There are some other factors like if they can afford it and if it’s the right time but it usually works with prospects who are ready.
Reciprocity
This is another widely used technique that marketers use. For instance, they give their users something valuable for free. The users will gladly accept it and be happy about it but the guilt of not doing something similar for you will force them to purchase to return the favor. You can offer them valuable gifts like white paper, tips, printables, free trials and so on.
Curiosity
Curiosity doesn’t have to kill the cat – it only has to make it purchase. This is an age-old tactic people use to sell product. You can use it in various occasions, from getting people to subscribe to getting them to purchase. “Be mysterious in your product descriptions and invoke curiosity – they will be inclined to peek inside the box and see what’s in there,” says Marcus Green, a marketer at Write my x and Australia 2 write.
Scarcity
Another common trick is scarcity. For instance, you say that there is only a limited amount of products left. It’s even better if you list just how much is left because you achieve several things at the same time. For one, you invoke the fear of missing out – if they don’t buy now, it will be gone. Next, you are telling them that a lot of people bought it which means it’s good. These two combined create a powerful effect.
Social proof
Social proof is a great tool in convincing people that your product is valuable and useful. Your audience will be more likely to buy your product if they see that someone else bought it and liked it. It would be even better if you could connect your brand with other brands that are popular which gives you even more credibility.
Specifics
People are often tired of vague ads trying to sell them something. Keep in mind that being vague and invoking curiosity are two different concepts. If you are vague, this can come off as if you are hiding something. “Instead, surprise them by being specific about what you are doing and what the product is about. Provide all of the information you can. This will make your audience trust you,”says Anna Bench, a brand manager at 1 Day 2 Write and Brit student.
Authority
Authority may sound a bit scary but it’s definitely a useful tool in selling products. You build authority by getting someone with a lot of authority – inside or outside your industry – to represent your product. If you can’t do that, then you have to use their logos or quotes for them. It can be quite similar to social proof but it goes a step further.
Liking
One of the best ways to get people to buy is to get people to like you. You achieve this by connecting with them on a personal level – humor, good-looking people, similar interests or traits and so on.
Clustering
Sectioning your copy is a very good idea. Presenting similar ideas in the same sections can help people scan through your copy and remember more of it. Your copy can definitely make a stronger impact this way.
Visual cues
Reading copy is sometimes just not enough. However, looking at beautiful images is never boring or dry. Try inserting some great pictures into your copy to achieve this effect. Psychology can definitely work if you use it properly and at the right time. Hopefully, these tips will help.
