Sending emails is essential to every business. Not only is email an effective way for you to communicate with employees, it’s a great way to communicate with customers and clients.
That is, if you know how to do email the right way.
Maintaining email lists and creating email sequences can take a lot of time and effort. You want to make sure you’re getting the most out of your email strategy.
With these four tips, you can transform your business by making sure you do email the right way.
1. Gmail Ads
When you think about emails, you probably think about writing and sending them. We’ll get to that in a minute, but first, let’s talk about Gmail ads.
Did you know you can run a high ROI Gmail ad campaign by placing ads straight into users’ inboxes?
The biggest benefit of this strategy is that you don’t have to rely on users to open the emails you’re sending them. With a well-designed ad campaign, you can display your ads directly in their inbox, encouraging them to click without them even opening a single email!
2. Perfect the irresistible subject line
Gmail ads aren’t for everyone. If you don’t have the time, the money, or the interest, you have to focus on more old-fashioned techniques, which first means getting people to open the emails you send.
The only way you can make an impact before an email is opened is by crafting an irresistible subject line. That might mean providing readers with a time-sensitive offer, personalizing the line for each recipient, or saying something clever and unexpected. You should choose a strategy that works for your business by tracking open rates for different kinds of subject lines.
3. Personalise each email
Using a name in the subject line of your email is a great way to encourage people to open the email, but that isn’t the only place you can personalize your messages. A few other email personalization techniques include:
- Building customer personas, and sending them different emails
- Asking questions they can respond to on social media or in the comments of a blog article
- Using time and location information in your emails
- Setting up trigger emails to be sent automatically
If readers come to expect a personalized email from your business, they will be more likely to continue opening your emails.
4. Know when to send your emails
Did you know there are good and bad times to send email? Getting your email timing right could mean the difference between read and deleted emails.
Email timing tips include sending your emails on Tuesdays and Wednesdays. You should also consider sending emails in the late morning, when people are taking a break from work, or in the evening, before readers go to bed.
Sending successful emails means more than just sending any old message willy-nilly. With the tips on this list, you can maximize your email strategy and boost the success of your business.