Most startups have tight budgets that require the use of ingenious marketing strategies that help build an industry standing. The easiest strategy to implement is search engine optimization (SEO) as it not only allows your page to rank organically, but it enables you to reach and convert new customers through content marketing and copywriting. If you are a new start-up that is unsure of where to start, here is what Portland SEO experts recommend for do-it-yourself SEO.
Define your target audience
Defining your target audience is a critical step that allows you to establish content creation, advertising efforts or marketing platforms to advertise. If you do not take the time to establish the various consumer demographics, you miss the opportunity to boost your following because of a lack of direction. SEO requires research, so you must know whom you are researching for.
Research keywords
More than 80 percent of consumers research online before buying a product or service. If your web copy and content do not include the right language, you will most likely not be able to convert this traffic into sales. When you know the different consumer bases who need your product or services, you are able to include SEO-friendly keywords that deliver results. Some of the best SEO tools include:
You will be able to use keyword research tools to identify short and long-tail keywords to use in your website copy and content creation. Long-tail keywords rank better organically as most consumers use more than four words in their search criteria. Use a blend of two short and five long-tail keywords so that you cover your search basics and increase your organic traffic.
Optimize your content creation
An essential part of marketing includes an inbound marketing strategy that attracts traffic, converts leads into sales and establishes a loyal consumer following. You will be able to establish your authority through blogs, infographics, e-books or advertising. You also will be able to use anchor texts, backlinks and guest posts to boost your website standing. Quality content creation is critical as you must include SEO in the title, have a keyword-friendly meta description, use a keyword in each sub-title and use alt-text imagery in each article.
Engage
Establish a social media presence is a good marketing tactic as you are able to share your content creation to different demographics. Social media platforms also allow you to engage with your consumers to gain feedback, answer questions and share your industry knowledge. You will also be able to use the various platforms to convert leads into sales.
Use analytic tools
You want to use analytic tools to evaluate your SEO strategies to see if they are working or not. SEO rules always change, so your website needs to be up-to-date with current algorithm changes. The best tools to learn about user behaviors is Google Analytics.
By following this five-step SEO plan, you will establish your start-up and build a loyal following that will generate leads and sales. You also have the tools to boost growth year-after-year.
