Up to 83 percent of surveyed customers have stated that when a company offers them a loyalty program, they are more likely to return and do business with them again. Unfortunately, there are more than a few online retailers who have worked diligently to create an amazing loyalty program for customers, only to fall flat on their faces.
There are several reasons for this. First of all, the customers may not have been interested in the loyalty program to begin with. However, a more common issue is that the program was extremely complex and difficult to use and maintain.
However, when done properly, loyalty programs can be a huge draw for customers. Just consider all the loyalty marketing programs examples, like this one. A company that actually creates loyalty programs for e-commerce businesses has reported that they have clients gaining an increase in sales of more than 27 percent, along with an increase in the lifetime value of their customers of more than 40 percent. All this is thanks to a properly designed loyalty program.
If you want to achieve the same type of successes, then be sure to use the tips and information here.
Create a program that is easy to understand
There are some consumers who are truly obsessed with signing up for as many loyalty plans as possible. They spend all their time trying to find the best options available. In most cases, they are so dedicated to saving, they can get an entire cart of items for just a few dollars. Unfortunately, these individuals are few and far between.
The fact is, a regular shopper isn’t going to spend that much time getting to know the ins and outs of a retail stores loyalty program. This is why it is up to you to make something that’s extremely simple to understand. Don’t try to create a program that involves points, achievements, levels and other confusing jargon. Make it simple and more people will be willing to use it.
Ensure it’s easy to join the loyalty program
Don’t create some type of barrier that is going to prevent someone from joining your loyalty program. This is something else that needs to be as uncomplicated as possible. The easiest and most successful way to get users to sign up is by having them enter their email.
Make it easy to participate in your loyalty program
You should have a system where the rewards a consumer acquires accrue and that they don’t have to worry about keeping up with. The majority of customers don’t want to be in a situation where they have to redeem a coupon code or enter a PIN just to participate.
Again, if you make things overly complicated, no one is going to take advantage of the loyalty program you have created.
Provide your customer with real rewards
If you want your customers to use and actually be excited about the loyalty program you have created, it has to offer real rewards. Another reason that many of these programs are unsuccessful is that they are completely superficial.
A successful rewards program is going to be the one that really pays off with tangible rewards.
Some of the most appealing rewards that a person can receive include free stuff, coupons, rebates, and cash. If all you offer is the latest deals, chances are you’re going to fail – and fast.
If you are ready to create a compelling rewards program for your customers, be sure you keep the information here in mind. Doing so will help ensure you achieve the desired results and that your customers are excited about signing up.