One-site event printing is quite popular nowadays. Whether the event is a birthday, a wedding, your company’s anniversary party, a concert, or a sports tournament, on-site printing booths have a long line of people waiting. It’s one of the best forms of souvenirs that you can take home after the event; this makes the whole experience even more memorable. Hence, an on-site event screen-printing business can seem like quite a good idea.
Here are tips on how you can start your own:
1. Create a feasibility study and research about screen-printing
Screen-printing can be fun, yes! But you’ll also need to put a lot of attention into details; this isn’t just any activity that you can start without first studying, training and getting a little bit of practice. Live screen printing has its techniques that you should master, too. For you to perform nicely-made and beautiful results while staying in the industry, you need to work hard for it.
You should also have a feasibility study before launching your on-site screen printing business. Your feasibility study will help you determine whether you can really be a profitable business in your local area, or if your locality is still not prepared for a company such as yours.
2. Have a clear and defined business plan.
Apart from your feasibility study, you will also need a business plan. A t-shirt printing business involves hardwork. Every new business should always have a clear and well-defined business plan. Your company’s business plan should contain:
- Possible strengths
- Your opportunities for growth
- Financial reports that’ll show when your return on investment will be.
Knowing all these factors will help you see where you stand as a business, and how you can grow.
3. Prepare the necessary equipment that you’ll need
Some of the necessary equipment that you’ll need for you to start up a screen printing business are the following:
- Power supply
- T-shirts with varied colors and sizes to choose from
- Portable heat press made by a mesh stencil and a blade
- Emulsion paint and remover
As your business expands, you’ll need more of each piece of equipment.
4. Provide pre-printed shirts on-site
Even if you’re an on-site screen-printing business, it’ll still be beneficial for you to provide pre-printed shirts on-site. These printed shirts serve as a form of advertisement for onlookers to get an idea of how their shirts will look. For these pre-printed shirts, you can offer free personalization services where you can print in their names at the back of the shirt! Even more, you can offer some free tshirt samples as this can serve as an advertisement, too!
5. Create a great promotional strategy
The two best ways for you to create great promotional strategies are to start with cheap rates, and to advertise. First, start with charging relatively low rates. It’s more critical for you to build your name and to capture your market, as you’re still new. When you have cheap rates, you can attract more customers to contact you for their events.
Second, advertise, advertise and advertise even more. The best way for you to advertise your on-site screen-printing business is to open a social media account where you can post actual photos of the events and parties that you catered. It’s in these posts where customers who have availed your services can comment their real and honest reviews; these reviews serve as your best advertising strategy. It’s also through the photos of actual events that new customers will get enticed, as they’ll know that you’re a business that delivers.
6. Look for an excellent location for prospective clients to visit you.
You’ll still need a place where prospective clients can meet you, inquire about your services and rates, and close deals. If you’re low on your startup budget, you can have your office in your own home. After all, you’re an on-site business where clients merely call you to set up your craft at their events; a big, physical office is not necessary yet. However, if the budget permits, having a physical office in a great location brings with it advantages that will be worth the cost. Most importantly potential clients will know where to look for you.
Business experts suggest taking into consideration the following factors when looking for a location:
- Proximity to the business district
7. Register your business.
The last, but the most important thing for you to remember is to make your business legal: register it! Many small business owners think that they can get away from recording their business just because they’re small and new. Don’t do the same. Apart from being illegal, the failure to disclose your business is very unprofessional. Future customers will tend to trust you more if you’re a duly registered entity with the proper authorities.
An on-site event screen-printing business is a unique form of activity, especially if you’re into painting and crafts! Just like any other business, all it takes is hard work, effort, and constant motivation, and soon enough, your new company will be booming to higher sales. The best thing about your business is that you’re helping people bring home souvenirs, keeping memories that can last a lifetime.