In an era where a full 76% of marketers say that video collateral has helped them significantly increase their company’s sales, it’s safe to say that this is one technique you literally can’t afford to ignore any longer.
At the same time, one must also acknowledge that video as a format is constantly evolving. The novelty of video in and of itself has essentially worn off – simply using it isn’t enough to resonate or make that meaningful connection with your audience that you need.
Instead, you need to be willing to go further – always looking for new and innovative ways to present that video content in a way that is unique and compelling at the exact same time. With that in mind, there are a few key video trends for 2019 in particular that you’re definitely going to want to be aware of moving forward.
The Year of Complimentary Content
In 2019, a video is no longer “just a video” – or at least, it shouldn’t be. Think back to a lot of the most effective lessons that you experienced in high school. More often than not, your teacher didn’t just make you read from a textbook to learn important subjects.
He or she would have used a variety of techniques, all working in tandem to paint the most complete and vivid picture possible. That textbook would have been supplemented with other materials, including classroom discussions and maybe even videos. This is why those lessons are so memorable to you all these years later – they engaged you in a variety of ways, all at the same time.
This is the same approach you’ll need to take to create more effective video content in 2019. Once you’ve filmed that great video, use a tool like Visme (which I founded) to create a compelling Infographic to go with it. Create a presentation that fills in some of the gaps that you didn’t have time for in the video.
Publish these materials together, giving equal access to all of them to the people you’re trying to reach. This will allow them to go on a much more multi-faceted journey, receiving your message in the most effective way possible.
It’s time to go beyond the video
Likewise, so much of your success in terms of video marketing in the new year will have less to do with what you’re saying and will be more about how and where you’re saying it. Case in point: you should absolutely be using services like
Services like these
The reverse is also true. If there’s someone who your audience members are particularly fond of, reach out to them and see if they’ll do a video that you can use on your own site. They could do a product review, a product demonstration or even discuss a hot industry topic. It doesn’t matter – so long as you’re acknowledging that your audience can no longer exist in a silo the way it once did, there’s really no limit to what you’re able to accomplish.
At that point, you also need to start to think about how that video message is being presented. Your thumbnail plays an important role in not only setting someone’s expectations, but determining whether or not they’re willing to give time to your video in the first place.
All of these are important considerations to make even after the video itself is completed. Don’t forget that you could have what is objectively the most thoughtfully constructed, high quality video in the world – but it ultimately won’t make a difference if your thought ends once the cameras turn off.
In truth, every element of your video plays a huge role in dictating the experience you’re trying to create – and someone’s willingness to go on that journey alongside you. Having a great video is a good start, but it is exactly that – the beginning of something much larger and more important.
By keeping trends like these in mind, you’ll be able to go a long way towards guaranteeing that you make the most out of every opportunity that presents itself in 2019, 2020 and beyond.