If you don’t give a good sales pitch, you most likely won’t be able to make a sale. However, you have to be very creative in order to give a successful sales pitch today. Some consider sales to be something of an art form.
Keep in mind that although all you have to do is come up with a good story and explain how your product or service can improve the lives of your customers, this can be done in a million different ways. Therefore, you should come up with at least a few ways to present your product.
With that being said, understanding what makes a good sales pitch is extremely important if you want to become successful. Know that only a small number of people are able to deliver captivating pitches. Letting your product speak for itself simply can’t work. It’s on you to help people understand why they need to have it. Here are 7 steps that you can take in order to deliver a successful sales pitch.
Focus on your tone of voice
It’s no secret that you have to be very careful with the words you use when delivering a sales pitch. But this doesn’t mean that you shouldn’t pay close attention to your tone of voice and body language. It’s important to understand that when you show enthusiasm and excitement about your product, the people you’re selling it to will feel it as well.
After all, your tone of voice is simply a tool that you use to communicate both confidence and enthusiasm. A good way to focus on your body language and tone of voice more is to pretend like everyone who is in the room doesn’t speak English.
Use the KISS principle
The KISS principle was first thought of by the United States Navy in 1960. It’s an acronym that stands for “keep it simple, stupid.” When it comes to delivering sales pitches, this is an excellent piece of advice. Note that when you give a short and powerful presentation, people won’t be able to drift away and stop listening to you. They will be focused on what you’re saying, and as long as you stay enthusiastic the whole time, they will hear every word.
Offer a solution
Instead of sharing your idea as simply a product or service, you should present it as a solution to a problem. By doing this, customers will have to view it as something useful. Don’t get too carried away by the many features it has, but rather explain why people’s lives would be easier if they had this specific product.
Dress the part
In order to make a sale, you will need to make a good first impression. Apart from being friendly and confident, you will need to dress properly if you want to accomplish this. Going with professional attire is always a safe bet, while you can also add some elegant accessories to impress.
For example, it’s a good idea to put on a nice watch, like a Rolex GMT Pepsi. A luxury watch is a great way to show people that you’re successful. On top of that, it will surely boost your confidence.
Keep the meeting conversational
Instead of delivering an informative monologue when presenting your product, you should keep the meeting conversational. By keeping people engaged in your presentation, you’re more likely to successfully close the deal.
Be prepared for questions
If someone is interested in your product, they will surely have some questions. Answering them right away will prove that you completely understand your product and that you’re invested in it. Because of this, it’s important to stay prepared for questions. Think ahead about what people might ask you and prepare an answer for every question.
Acknowledge your competition
It’s important that you acknowledge who your competition is and why your product is superior, or at least, how it’s different.