Everyone seems plagued with a concern regarding content these days: How to curate content in a manner which is convincing enough for readers.
We have all read pieces that stayed with us forever – and on the flipside – others that we forget.
If you want your piece to fall into the former category then you have come to the right place. Here are some tips and tricks that will make your content go straight to the heart of your reader.
Give your best shot to the title
Your title is the first impression of your work and that’s exactly why it plays such an important role in informing your reader what your content is all about. Most people do not want to read an article if the title isn’t intriguing enough.
This means content that is truly boring in nature needs to be packaged into something that is sellable and desirable. Even if the content is on point but the title is boring — readers won’t even consider your piece.
Use creative sources to create an inciting title that increases people’s interest in your content. Make sure your headline conveys what type of content is present in the body of your piece.
More importantly, choose the right words in your headline before publishing it. The last step is to make sure you are within the character-length limit, which most publishers and blogging websites do have in place.
Deliver what you promise
Now that you have brought your reader’s attention to the content with an amazing title. Is that enough? No, because now you need to live up to their expectations.
Does your content have something that drives conversation? If not, people might not want to read any of your content because it deviates from the point.
This reduces your future chances of engagement and hurts the authenticity of your content. Therefore, it is essential to structure your article properly to make sure that it has the potential to keep readers hooked. The aim is to wake your readers up with your content.
You do not want to be the reason why someone feels angry after reading your article. These tips and tricks only work when you have done a lot of research into curating content — which is of all things worth reading in the end. Otherwise, you cannot package content which lacks quality and purpose. There is immense responsibility on content creators these days and it is important for us to live by it.
Go for in-depth content
Curating in-depth content can help your piece rank higher on search engines. Google will automatically rank a detailed piece higher in comparison to small blog posts of 500 words.
You should consider curating Ebooks to effectively increase your business’ online visibility. If you are having trouble converting your content into an Ebook consider using designrr.io as this tool can repurpose content in different variations.
See if your content is an easy read
Your piece should be easy on the reader’s eyes (period). In this day and age, we rarely have the time to go through any article in its entirety. This means that with every passing day, our skimming skills are getting better and better. For a reader on your website, your content should be written in a way, which makes it easier for them to get a gist of it.
If your reader is giving you twenty seconds of their time, then it is your job to make it worthwhile for them. Scanning is usually hard when there are long sentences and paragraphs, which tend to confuse the reader.
Make your content easier to read
Unlike academic journals, your content should not be written using difficult technical terms or overstuffing of sentences. In a nutshell, do not overdo it and make things easier. There is a plethora of different techniques that you can use to make sure your content is easy on the eyes.
First, make sure your paragraphs are short. This rule is pretty simple: write one paragraph for one idea and do not jumble up your thoughts or themes.
Secondly, it is important to put your time into coming up with effective
The benefits of bullet points are that you can skim through easily and get an overall idea of the content. Here are some more interesting ways you can make your content accessible.
Mention the call to Action in your ending
By now, you must be thinking how you can turn viewers into leads. You probably have an established mechanism that tells your reader how to get access to similar type of material on your website. The best place to do this is in the last section of your content. Neil Patel cannot go wrong with this one!
You want the reader to be a part of your email list and a couple of techniques can help you achieve that in the long run. The most important technique is by offering a post-specific resource that they can access after providing their email address to your system.
This is a famous way of boosting your content. Another technique involves starting a library that consists of e-books and other valuable sources that might come in handy for your reader.
In order to gain access to these resources, your readers will have to provide their email address, which is a win-win situation for your website. This gives your content a unique selling point, along with more numbers in your mailing list. Just add a sign-up box and you are good to go!
Lastly, you can use content gating to your benefit as well, it basically has a subscriber-only section, which again involves your readers signing up for your stuff. Ta da!
If you have mastered all of the things mentioned here, you will do a great job in creating engaging content that catapults conversations.
Remember this is the bare minimum you need in order to succeed i.e. whatever your topic is it should always serve the bigger purpose — that is to drive conversions. Who knows maybe through this you will be able to convert your leads into paying customers? Hopefully!