Are you debating whether to building a mobile app for your small business?
Your situation is understandable. Mobile applications can be expensive to build, and with over 4 million apps already published on various distribution platforms, getting yours noticed can be a tough challenge.
However, considering that over 77 percent of Americans own a smartphone, an app could be all your business needs to get into the pockets of your customers.
Keep reading to learn 4 reasons why your business needs an app.
1. Bring Your Business to the Digital Age
Modern consumers love forward-thinking brands.
If your business is stuck with old technologies, there’s a strong chance you’ll lag behind your tech-savvy competitors. Along with having a well-designed, user-friendly business website, building an app is one of the things you can do to show your customers that your business belongs in the digital age.
That said, it’s important to focus on building a quality app for your business. If your app poorly designed, you’ll hurt your brand’s reputation. Be sure to hire competent developers or use a powerful app creator when building your business app.
2. Apps provide a direct digital marketing channel
How effective is your digital marketing strategy?
If your small business is one of those that spends about $75,000 a year on digital marketing, you’re certainly getting some results. However, if mobile app marketing isn’t in your strategy, you’re not making the most of your dollars.
You see, digital marketing platforms such as search engines and social networks have the tools to help you reach your audience, but none come close to the laser-targeting ability mobile apps offer.
A business app resides in a customer’s smartphone. When you push notifications about your latest offers, for instance, you can rest assured the message will reach your target customer directly, unless they’ve muted your app’s notifications.
3. Increase customer engagement and satisfaction
If you don’t have a business app yet, you’re probably failing at customer engagement.
These days, customers want a variety of ways to reach your business. The more options you offer, the more engaged and satisfied they’ll be.
Mobile apps especially have a knack for improving engagement. When a customer wants to contact your business, all they need to do is reach their smartphones, swipe to your app, scroll to the contact section, and send their message.
If you’re an e-commerce company, don’t make your customers keep logging into your website to check their order’s delivery status. Offer a mobile app, and you’ll make their lives a lot easier.
4. A Source of valuable analytics
A mobile app enables you to collect a ton of data from your users, which you can synthesize into valuable insight.
Here’s some of the data you’ll obtain:
- The average amount of time users spend on your app
- App navigation path
- User location/geographic region
- Internet connection type
- Time elapsed since the last login for every user.
You can use this data to improve your app and sharpen your digital marketing strategy.
Your business needs an app, period!
Mobile apps are costly to build, but as we’ve demonstrated, they’re valuable investments.
From improving your brand recognition to increasing customer engagement and enabling you to market directly to your customers, it’s clear your business needs an app.
Stay tuned to our blog for more business guide.