It’s unthinkable: A company without a website. In modern society, a website is as good as proof that your business exists. If you can’t be found online, chances are your customers will turn to your competitors, no matter how impressive your products or prices are.
Please note: Having a website isn’t enough—it must also turn visitors to clients or customers. Whether this is your first website for a new business or you realize your site needs an overhaul, we’ve got you covered. Use this checklist as the foundation to impress your audience and take your business to the next level:
Who will you employ?
Are you planning to do this yourself or ask that employee who hosts her own blog? We already mentioned a website is a vital part of your marketing strategy. Therefore, investing in its design is as important as any other productive asset.
The feedback you’ll get from a web marketing agency that knows how to impact the market is priceless. Get a pro on your side to ensure that your website not only looks amazing but functions seamlessly and delivers results.
Get the basics right
Firstly, no decision is too small to be placed on your brainstorming list. Get some insight from colleagues so hindsight doesn’t leave you with regrets:
- The name: Don’t settle for simply anything. It must be relevant to your audience.
- The look: Images are more powerful than words so the aesthetics need to resonate with your target audience.
- The type: eCommerce sites have different requirements to blogs or brochure websites; Invest in what you need.
What features do you need for your niche?
As mentioned above websites are used for different purposes. You can optimize your revenue stream if you utilize the many tools available today:
- Multiple payment options for eCommerce stores.
- Search functions for clients looking for specific information or products.
- Easy to navigate back-end so you can effortlessly add new information and keep content fresh.
- Impress your clients with automated numbers representing social media likes, number of clients or sales for the month.
So much is possible but remember: Your website template and platform must be able to support these features. Simply another reason it’s better to partner with a professional agency who can ensure the right outcomes.
Optimise or else…
All the features mentioned above will be for nothing if no one sees them. To get on that much coveted SERP (Search Engine Results Page) you need SEO services. Through search engine optimization you prove to Google you’re worth showcasing:
- Make sure your loading speed is fast because consumers hate waiting.
- Use keywords in your content to prove your website is relevant and loaded with information about your niche.
- Post reader-friendly content such as multiple headings so consumers can quickly gauge if the content is relevant to them.
- Use backlinks to boost your site’s value; If other people use your site as a reference, Google knows you have important information.
Mobile is non-negotiable
Even if your website already checks all these boxes, there’s one crucial item remaining. Thanks to increased browsing via mobile devices having a mobile responsive website is now of utmost importance.
Not having one could lower your SEO ratings. After all you want your visitors to enjoy their stay. Don’t let them get frustrated with difficult scrolling or missing buttons; They may just navigate to your competitors’ user friendly pages.
What score would you give your current website? Now you know how to get it up to a 10.