The CBD industry is one of the most exciting industries to be in for a variety of reasons. For one thing, CBD is legal to sell in small amounts in the US now, which means that any company selling this product can attract customers who are passionate about marijuana products and alternative healing methods.
Additionally, there are many CBD benefits, from the relief of cancer-related symptoms to increased focus. Finally, it’s an industry that many people are investing in, which means that if you’re raising money or looking for potential business partners, you’ll be taken seriously as a CBD startup entrepreneur.
If this is an industry you want to join, it’s definitely time to do it. If you have something to learn, so that you’ll gain loyal customers, that’s fine: you can always get informed. And here’s how.
Talk with other industry leaders
Whenever you’re starting any business, it’s a smart idea to talk to the experts to learn how they did things right. Whether you’re learning how to market yourself, or what terminology you need to be an expert in so that you’ll know how to explain what products you’re selling, talking with another industry leader is very helpful.
See if you have any connections you can make on LinkedIn, and use social media, too. Remember to ask for advice, not opportunities; people are always happy to give advice, but won’t look kindly on you asking for anything extra from them.
For example, you can contact Verma Farms, a startup that sells CBD oil, and ask them plenty of questions, from how they selected their American-grown, GMO-free product to how they came up with a consumer-friendly website. Considering that the CBD industry grew by nearly 40 percent in 2017, you’ll gain a lot once you start doing your research.
Publish well-researched blog articles
Another way to be viewed as an expert by customers is by publishing well-researched blog articles. For example, let’s say you wrote an article about CBD for pain relief. If you wrote an amazing, full-length article, interviewing industry experts and explaining why CBD is so useful for relaxing sore muscles and how it works, readers would take you seriously.
And if you posted regularly, then your site would eventually become a place these customers would go to for advice. You could post a variety of articles, from health benefits to great CBD-infused recipes.
Remember, like with any blog, to master your SEO game. Additionally, remember that 58 percent of searches come from mobile, which means that your website has to look great both on a desktop as well as a phone screen.
Get on social media
It’s also important for you to show off your CBD knowledge on social media. Anytime you post one of the aforementioned blog articles, for example, share it on your Facebook and Instagram profiles.
Create videos informing customers of the benefits of CBD, and explain how simple your shipping process is.
The more you get online and share information, engaging with followers, the faster they’ll consider you an expert. And if you’re engaging with influencers and doctors who promote the use of CBD, this will give you some points, too.
The cannabidiol market is expected to hit a net worth of $2 billion by 2022, so the more time you spend creating content and sharing it now, the more money you’ll be making with your CBD business in the future.
Get some credentials
Finally, it never hurts to get educated. And if you can show that off to your customers, it helps. Takes, for example, the CBD Training Academy, which offers CBD certifications. There’s no need for you to get a doctor’s degree–but, it probably doesn’t hurt to hire a medical professional who can work with and vouch for you.
Find out what your competitors are doing in this regard, so that you’ll know what works best with the customers you want to be yours. Remember to be industry-specific, too. If you’re selling beauty CBD products, for example, you can get a beauty certification with a company like the Soil Association.
Think about it this way: you might as well learn a bit more, because CBD will be a billion dollar industry in less than five years, and the more you know, the more you’ll be able to put that knowledge into your business.