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What Any Corporate Event Needs to Succeed

  • Thomas Oppong
  • Mar 20, 2019
  • 3 minute read

There are many reasons why you might want to run a corporate event within your business. It might be that you are planning some big sea change and you want to have an easy way to express this to everyone concerned in a way which they will be able to take on board easily.

Or maybe it could be a socially-focused corporate event so that the people of a team or teams can get to know each other. Whatever the purpose, you will want to make sure that it goes off with a bang – and to be sure of that, there are a certain set of things you need to focus on.

In this article, we are going to look at a few of the factors that any good corporate event should have. As long as you are aware of these, you should find that you can run a much more successful corporate event in no time.

An itinerary

It’s no use simply booking somewhere and having people turn up if you don’t know why they are there or what they should be doing. You need to have some kind of a plan in place, and in fact this should be more than a plan – it should be a full itinerary, complete with every activity that is arranged for the day.

Not only does this help you to organize the day more effectively, it also means that your employees can expect to be able to know what is going on, and it just generally makes things a lot easier for everyone.

So make sure that you have written this out and planned it well beforehand, and then consider printing it out for all to have a copy of. People will appreciate feeling more in the know. See https://www.eventbrite.co.uk/blog/five-keys-running-successful-business-event-ds00/ for more on this.

Some entertainment

In many cases, you will want to find some way to break the ice, or just to have as a mid-point break. Usually this will be some form of entertainment, and this is something that you might need to be a little careful with.

You don’t want it to turn into a complete party – unless that is the explicit goal of the event – but you do want to make sure that there is a fun element to the day which your people can enjoy as fully as possible.

So consider taking a look at some entertainment examples for corporate events such as this list at https://www.alivenetwork.com. You will be able to find something that is appropriate for your event.

Refreshments

This is an absolute basic, and if you fail to provide it people will really find it difficult to enjoy the day as much as they might otherwise. You don’t necessarily need to provide much, but you should at least offer something to drink and a little to eat.

If you are planning a whole day event, then you will also need to think about lunch and more extensive drinks. Refreshments will do exactly what they say – refresh – and you will find that it is necessary to keep everyone going throughout the event.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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