How many times do you see an ad on TV and feel unimpressed or even disappointed by the lack of creativity? Probably way too many times to count.
Who would be interested in a brand that has a boring and dull ad? No one, right? That means the way a company advertises its products or services — can make or break their business and that’s where marketing agencies come in.
Why hire a marketing agency?
The job of marketing agencies if to create a marketing strategy that sells. The strategy is not only supposed to make people interested in the brand but to keep them interested in the long run. A good marketing strategy helps a business with online visibility, growing viewership and developing a loyal customer base.
But a marketing strategy involves multiple categories and niches, it is not merely limited to advertising flyers and promotional posts on social media. That makes it hard for one marketing agency to become the one-stop-shop for its clients. Handling all aspects of marketing is especially hard for small or new marketing agencies who have to compete with the big guns. The solution to this problem is White-Label Marketing and White-Label SEO.
What is white-label marketing
In simple terms, White-Label Marketing is the outsourcing of marketing tasks by one marketing company to another. One company performs the
Before we get into why white-label SEO is vital for your overall marketing strategy, it is better to understand the marketing research process. Below is a flowchart that outlines the process:
Example: In White-Label SEO, the clients of company A get their SEO services done by the workers of company B. Sometimes the employees of company B stay in direct contact with the clients of company A to learn all about their marketing needs and guide them on how to optimize their content for search engines.
More than 2 million blog posts are created every day and a lot of them disappear into the void due to the lack of proper optimization. According to a study, 88% of B2B marketers said that they use content marketing, but only 30% B2B marketers said that their organization is effective at content marketing.
How white-label SEO helps marketing agencies
You could make the best marketing strategy but as long as you don’t execute it, it won’t bring any results. This is why White-Label SEO can be useful for digital marketing agencies as it can take care of things for them. With the help of White-Label SEO, companies can get SEO plans and sell them to their clients and take the credit.
White-Label SEO is a partnership between two companies where one sells its products to the other at a discounted price and the other company resells the products and handles the marketing. Here is how White-Label SEO can help digital marketing agencies:
1. Improves your portfolio
Sometimes a small marketing agency may want to offer a new service to its client but its in-house staff is unable to handle that task, in that situation White-Label can help that agency.
Once you pick White-Label SEO, you can improve your company’s portfolio and add more services in it. Your successful experiment with White-Label SEO can help you take the leap of faith when it comes to other marketing services. With time, you can add as many services in your portfolio as you want.
Your clients will notice the improvement of your work and willing to invest in your services. The best part about White-Label SEO is that you can sell it with your brand name and take full credit for all the services. Once your portfolio improves, you will be able to pitch your services to potential clients.
2. Save your money
SEO & SEM resellers can benefit a lot from White-Label SEO and save a whole lot of money on the way. When you opt for White-Label SEO, you will get SEO plans at discounted rates. But that’s not the only way you will be saving money when you choose White Labeling. White-Label SEO can help you avoid the cost of an in-house team.
Many marketing agencies do not understand how much an in-house team can cost and they hire content writers and strategists — only to realize later that they cannot afford them. If you don’t hire an in-house team you won’t have to:
- Pay salaries for full-time employees
- Spend money on training the new in-house staff about new marketing trends
- Spend on benefits for employees.
An in-house team of only two people for content marketing can cost you around $131k annually. And you might not even need the team all year around but you will still have to pay them.
Now compare that with the ease of White Labeling. You can order SEO services whenever you need them without having to pay extra for them. You will also get to enjoy discounts on the SEO plans.
3. Quicker output
When the work gets divided between you and the seller then it will get done in a short amount of time. When your company has to handle everything, there will be frequent setbacks. To get over the hurdles and finish all the tasks will require a long time.
Clients these days don’t like marketing agencies that fail to get the work done on time and if your agency does that, you can lose clients. There are always better options available for your clients, if you don’t want them to turn to other marketing agencies then you need to up your game.
When you choose White-Label SEO, you will be able to deliver the services to your clients before time. A quicker output will help you retain your clients and attract new clients too. When you perform well and don’t waste your clients’ time then they will recommend your services to other companies too.
4. No expertise required
When you outsource SEO services to another company, you don’t have to spend money on learning about SEO and becoming an expert. Anytime your client answers a complex SEO related question, you can forward it to the White-Label SEO provider.
Your client won’t have to learn that you outsourced the services and someone outside your company is answering their questions for you. All they need to know is that you will provide
5. SEO completes digital marketing
A digital marketing agency that does not provide SEO services cannot survive in today’s world. You will lose clients in a heartbeat if you offer marketing services without SEO. White-Label SEO helps you offer all marketing services to your clients under one roof and that’s what people want these days.
They don’t want to hire different agencies for different services. Offering all marketing services will also help you attract new clients. When people know that you have been delivering successful SEO services to your client, they will automatically want to hire your agency.
The bottom line
Now that you know the benefits of White-Label SEO, you can make the perfect marketing strategy and sell it to your clients with full confidence. Without White-Label SEO, your marketing strategy is doomed to fail sooner or later.