As digital marketing continues to evolve, the internet world is witnessing trends favouring videos. Over 87% of online marketers are using video content today.
Video content online is growing exponentially, and so are the number of users. Video is appearing in an extensive range of contexts; and the type of content is diversifying, which has a direct impact on the SERPs.
There are more than 1.9 billion users who use Youtube every month, almost one-third of total internet users. People worldwide are spending over billion hours surfing videos on Youtube. This means that there is a window of opportunity for businesses, marketers, publishers and video creators to expand their reach.
Search engine optimisation is not just for a website’s content or its digital properties. Youtube is the most powerful search engine for video content. And, it is good to keep up with the best practices of Youtube around SEO that can boost your video performance and ultimately improve your ranking.
How Can You improve SEO on Youtube?
This step-by-step guide of advanced Youtube SEO tips will help you drive more traffic and improve your ranking.
1. Keyword research
Creating engaging content won’t prove fruitful until and unless you get new viewers to watch it.
Keywords make it easier for the viewers to discover your content and can help you link your videos with the best description. They can also help video search engines to match your content with the related search queries.
You can improve your SEO on Youtube by finding the most searched keywords on Youtube’s search bar for the content that you have created or have in mind. This way you’ll get the most popular keyword around your topic, and you can use that to describe your video.
You can also use Google and additional tools to find new ideas and a list of keywords to consider.
Not to forget, when picking the best keywords, you don’t have to choose the most obvious ones. You can start with keywords that have high search volume, are low in competition and aim to rank for them.
Mentioning your target keyword in your video can help Youtube understand the contextual relevance of your content along with your keywords.
2. Content Optimisation
Here are a few ways to improve the optimisation of your content.
Description
The description helps provide additional context to the videos and facilitates the search for relevant content.
As with guest posts, a description grants you the space to expand your thoughts. Descriptions of videos serve as an introduction to what the video is about.
So, treat your videos as the starting point and add long details about them in the description. Viewers interested in your videos will look for additional information in the description.
Keywords in titles
You can boost the performance of your videos by inserting keywords in your titles. Always make sure that you create engaging content for your users/ potential clients, not merely for search engines.
Location
Experts from the best SEO company in Adelaide suggest that it is always good to include your location if you want to tap into local SEO.
So, start by creating videos for your local viewers first and then expand your reach.
3. Engagement
Content becomes more popular and acceptable when users engage with it. The number of views on a video does not matter until your viewers are engaging with the content. User behaviour assists search engines to understand if your content is interesting or not.
These metrics will help you understand User behavior better –
Likes, comments, and shares
The likes, comments and shares in a video serve as a good indication of what counts as popular content. They are not the only engagement metric but are the starting point of measuring video engagement. Comments and shares can expand the engagement and views of the videos.
And thus, it is a good idea to encourage your viewer to support your work.
However, don’t try too hard as every CTA must feel more organic and natural in your videos.
Watch time
The time that users spend on your video is a good indication of its popularity and relevance to them.
Subscribers
Numbers never lie. Your channel’s popularity is judged by the number of subscribers it has. Your subscribers, hence, serve as a good indication of your content’s engagement.
Takeaway
The best way to understand Youtube SEO is to analyse the current most popular videos and learn from them. You can also search for the keywords that are relevant to your niche by taking inspiration from your competitors- the way they optimise their titles and keywords.
Have any queries?
Consult SEO experts for Adelaide SEO services.
