Of late, statistics prove that the world has more than 1.5 billion websites. Out of which, an approximate of 200 million sites are active. That’s quite a whopping number, right? In this digitalized world, having a business website has become extremely common as well as necessary.
Irrespective of the sales tools that your company owns, if a website is missing, you might experience a tough time compelling and turning visitors into customers. Not just it acts as a storefront for the entire world but also lets people gauge your brand cautiously.
In case you aren’t aware of appropriate pages that your website must have, this list of 10 options will take you out of the mess. Scroll down and know more about them.
2. Terms & conditions
Terms & Conditions is another essential page that your website must have. Generally, this specific page comprises legal terms that play the role of a contract made between the website owner and visitors. With these terms and conditions, you can set the behavioural standard that you’d want your visitors to follow.
Furthermore, a Terms & Conditions page also describes what exactly your visitors can expect from your brand. By having this individual page displayed on your website, you cannot only save your intellectual property from public abuse but can also limit legal problems, in case a visitor goes berserk.
3. Copyright notice
With the help of a copyright notice, you can firmly let your visitors know that the content published on your website is legally yours and that they cannot use it without taking the prior permission. It’d be necessary to display this notice if you don’t wish your content, be it text or media files, to be abused by your visitors.
Additionally, you can also direct your visitors about how they can or cannot use your content. And then, you can also add some basic information in the notice, like the copyright holder name, website year, and more. Also, if you wish to provide the freedom to your visitors so that they can use certain contents, you must clearly mention the same in the notice.
4. Disclaimers page
A simplified version of Terms & Conditions, this one page is generally essential for such websites that comprise several external page links or accept user-submitted content in larger quantity. If your site is one of them, displaying a disclaimers page would become imperative for you.
Furthermore, having a disclaimer becomes even more important if the contributed content on your site isn’t edited or moderated in any way. Basically, this page is all about letting the visitors know that you won’t be liable for any content or links available on your website.
5. About us page
An About Us page is extremely mandatory to have on the website, irrespective of the niche and the type of your site. This page can be used to answer some of the essential questions that might erupt in your visitors’ mind the moment they land upon your site for the first time.
This page should include thorough information about the business owner, history of your company, what is it that you’re selling, and what are those USPs that make your company different from your competitors.
If you wish to make it look unique and different, avoid using generic statements. Also, make sure that you don’t copy anything from your competitors’ website and paste it on this section of your site. An About Us page should be all about the authenticity that your brand beholds.
6. Comment policy
Generally, a lot of website users prefer mentioning this policy somewhere in the Terms & Conditions page. However, if you don’t want your visitors to miss upon any significant clause, it’s recommended to create a different page for this policy.
To put it simply, this policy lets your visitors know about your expectations when it comes to commenting on the website. With this policy, you can regulate the comments section and prevent the chances of discrimination or disrespect in any form.
Essentially, you can mention the types of comments that you’ll be deleting and the type you’ll be allowing. If there are any exceptions, you can mention them in the policy as well.
7. Cookies policy
Mainly, this policy is a type of agreement that makes your visitors familiar with the fact that your website will be putting specific cookies on their devices. Moreover, this policy is also meant to inform them about how you’re going to use these cookies.
To make it look more personalized and to let your visitors know that you care for them, you can also ask for their consent before taking any action on your own.
8. Patents, trademarks & corporate policies
If your business holds any patents or trademarks that make your site unique and authentic, creating a different page to display these things is quite recommended by experts. Not just the patent and trademarks, but even if you’d wish to make your visitors familiar with your specific corporate policies, this specific page would save the confusion for them.
9. Refund policy page
Although a refund policy can be a significant part of your Terms & Conditions page; however, if you want to make it easier for your visitors to locate this policy, creating a different page for the same would be a better idea.
If you’re conscious with the e-commerce world of the internet, you’d know how refunds play an essential role in the entire scenario. Thus, nothing would be best than letting your customers know about all the rules and regulations in a crystal-clear way.
10. FAQ page
The FAQ page can be your space to answer the most frequently asked questions relevant to your business. With this page, you can tell your visitors everything they’d want to know. This will help you save time answering monotonous questions for individuals.
However, make sure that you’re providing honest answers for each of the question. Create every response in such a way that it turns out to be a call to action, persuading potential customers to take the next step and buy whatever they’d want to.
How to create policy pages using WPLegalPages
Now that you know the essential pages that would go on your website, it’s time to begin the process of creating and publishing. And, for that, one of the most considerable plugins – WPLegalPages – is here to help you at every step.
Available in both free and premium versions, this plugin comprises numerous prebuilt templates that you can take, edit, and publish on your website. Once you’ve installed and activated the plugin on your website, visit the menu and click on Create Page. From there, you can choose the type of your website as well as the available templates. Edit and hit the publish button, and you’ll be done.
So, there you have it all. These are the top 10 significant pages that you must have on your website to establish trust and make your visitors feel comfortable and safer. Solutions like WPLegalPages can definitely help you create these pages with ease. Without any further ado, get an adequate version of your plugin and safeguard your business with a regal touch.