In recent times, businesses have understood the importance of content marketing and blog is a crucial part of the same. However, not many blogs are actually popular and some of them despite joining late make a better impact on the minds of the target audience.
This success is achieved after perseverance and using blogger outreach to finding the key people who can make a difference. If you are wondering how to do so, have a look at 5 useful blogger outreach tips for small businesses.
1. Targeting influential bloggers
Most importantly for your blogger outreach to be successful is to find out the influential bloggers in that category. To do that first of all create an excel spreadsheet where you mention their name, blog details and their social media account details.
Finding all the information is not tough provided you know just how to go about. It may be difficult for you to get their contact details and if that happens, reach out to them through their contact forms. Use long tail keywords to find maximum blogs in that category and Google is the best bet to use in such a situation.
2. Divide bloggers into groups
Remember one thing that not all bloggers would be successful and reaping profits. It is therefore in your best interest to divide each into separate categories. To do that you would have to mention their Social authority, domain authority and comments in the spreadsheet prepared.
Social authority for a person means the type and number of followers it has. When you look for blogger outreach for SEO you need to find blogs with high domain authority. Lastly, you need to find the kind of comments the blog is receiving as that is an indication of the followers it has. Finally, now use the DA to rank your blogs and then decide the kind of attention you would give to each.
3. Make an impact
Now is the most crucial aspect of the entire game as you would have to convince the blogger that you are one of the well-wishers and ready to help. There are multiple ways in which you can do that however some effective ways to do that are:
- Sharing their content on a regular basis so that they notice.
- Respond to any questions that they post on their blog.
- Comment on the blog and not the “great work” types. Your comments would show that you have an idea of the field.
- Pointing out any broken links they may be having
- Sending a complimentary email and building relationships
- Offer to improve on any resource using your expertise.
4. Reach out to the blogger
Now the basic work has been done and you should move on to reaching out to the blogger through various methods. To do that you can send a random email mentioning a similar content that you have written for your blog. Secondly, you can give him an offer to write guest blogs for him. He would agree only if you suggest him how your blog would increase the value of his. You can also request him to use any of your blogs as a resource page on his website that is if his blog does that regularly,
5. Nurture your relation
Now the relationship has been made work hard to nurture it. You can thank them personally for accepting your posts as that would show them that you are willing to give the relation its due importance. Skype is quite a personal method to communicate and you can ask them to connect with you on the same. If they say yes, start by extending a friendly hand through casual conversations. You can also think of establishing a joint venture especially if the other person has a really impactful blog to boast of.
Blogger outreach can be essentially your simple strategy to success provided you know how to do so effectively. The above tips are just small reminders of how it works to your benefit. Before you know you would be basking in the glow of being a partner of some of the best blog owners. However, a little more than the normal effort is required to achieve the desired results. Once you know what strategy works best in this case you can move on from being nobody to be a blogger in the reckoning.