Everything a company owns is a potential space for advertising its products and services.
In a corporate setup, that would include any space that makes sense for graphics—walls, windows, door, and floors all become real estate that can be used to stick product labels and print graphics that would make customers recognize your brand.
However, your office or storefront is not the only thing your company owns.
Your company vehicles also represent an unused real estate that could be a perfect location to place ads that will enhance your brand identity. Plus, your vehicle is mobile which means it can reach potential customers that your storefront or office cannot.
To that end, vehicle advertising has become an effective marketing strategy and it’s not going away anytime soon. In this post, we’ll touch more on vehicle wraps—one of the most popular methods of vehicle advertising.
What Is a Vehicle Wrap?
A vehicle wrap is a digitally printed vinyl that completely transforms cars, trucks, or vans by covering the whole vehicle or just a part of it with ads or company branding.
If you often frequent busy roads, chances are you’ve seen some vehicles, especially trucks printed with eye-catching graphics all over the body and the top. Well, that’s a typical example of a vehicle wrap.
Vehicle wraps give business owners a large canvas to design attention-grabbing mobile advertisements for their businesses. They serve as a mobile billboard and convey important company info such as contacts, website, quotes, etc.
Vehicles wraps can either be full or partial.
Full Vehicle Wraps
A full vehicle wrap usually covers 85-100% of the vehicle—which typically includes the sides, windows, and roof.
Once installed, the vinyl background and graphics completely cover the original paint, giving your vehicle new looks that reflect your company’s branding. If you have a fleet of trucks, installing full vehicle truck wraps can not only enhance your brand visibility but also make a massive difference to your bottom line.
Partial Vehicle Wraps
If you just want your logo printed on your vehicle, you can opt for a partial vehicle wrap.
With a partial vehicle wrap, the vinyl covers only a small section, like the driver’s side door, back window or any other spot you deem best for others to see. Partial vehicle wraps are the best option for those on a tight budget.
Who Uses Vehicle Wraps
Vehicle advertising is used by both small and large-scale businesses.
In a nutshell, vehicle advertising can work for you whether you have one vehicle or a fleet of vehicles. It works best especially if your business is located in a busy city where you have a large client base.
When small businesses use vehicle advertising, it puts them in the same playing field as large corporations that maintain a large fleet of vehicles.
How Do Vehicle Wraps Compare to Other Forms of Advertising
According to research by 3M, and the Outdoor Advertising Association of America (OAAA), vehicle advertising is the most effective method of advertising, reaching more customers at a lower cost per thousand impressions (CPM) than any other form of advertising.
The report also points that the CPM of a vehicle wrap is $0.77. What’s more interesting is the fact that vehicle wraps generate more impressions at the lowest cost compared to other media such as radio ($7.7 CPM), magazine ($21.4 CPM), and television ($23. 7 CPM).
Are you using vehicle advertising for your business? If so, what are your experiences? Share with us in the comments section below.