Since companies’ online reputations directly impact their sales, positive online customer reviews are crucial for startups. As an entrepreneur, you need good online customer reviews to stand out from your competition. Consumers typically search for a startup’s online reviews before making purchases. Certainly, you need to build your reputation online in order to succeed and become a trustworthy brand. Continue reading to learn how to get more online customer reviews for your startup.
Register on multiple sites
Firstly, register your business on multiple review sites to begin getting more online customer reviews. Customers can’t leave you reviews unless you have a directory or platform for them to leave reviews on!
Consumers use different review sites to gain insight into company reputability and some customers do not have access to certain review sites, so it’s important to make it easy for consumers to leave a review where they have an account and feel comfortable.
You can do this by allowing consumers to leave reviews on platforms such as Trust Pilot, Yelp, Google, Facebook, and more. Broaden your horizons by registering on multiple sites where you can get reviews. Then, more customers can easily find you online to leave you positive reviews.
Explain how reviews help
Another way to get more online reviews for your startup is to explain to your customers how their feedback benefits your business. Most entrepreneurs assume that they can get more reviews by incentivizing. While consumers do enjoy receiving perks, this is not always the most advantageous tactic for boosting your reputation.
These types of incentives can sometimes result in dishonest, non-detailed feedback just to receive the perk. In turn, consumers who view your review pages may notice your reviews look like spam and/or company-made posts. If you want to truly build a good online presence to increase sales, persuade customers to leave honest reviews.
To do so, nicely request reviews from happy customers and let them know how helpful it will be for your startup. For example, Welcome Wagon reviews show genuine customer experiences and feedback. If they were happy enough with your product or service, they will leave positive reviews that reflect your brand. Thus, explaining how reviews benefit your business will earn you more reviews and better ones too.
Share positive reviews
Many entrepreneurs also gain more online customer reviews by sharing their positive feedback. You can draw in more reviews by sharing happy customers’ experiences on social media for your audience to see. After all, more potential customers are on social media than you can even imagine. Consumers see your posts on social media whether they were thinking of your brand or not.
Use social media to engage with your followers. Promote your positive reviews to overcome bad reviews, create more conversations and draw awareness to review opportunities. Link your review pages in your posts for easy access to leave you a review after viewing a social media post. In doing so, you will get more online customer reviews for your startup.
Ask for reviews via email
When entrepreneurs ask for reviews via email, they often get more online customer reviews as well. After all, most consumers check their inboxes frequently. If they receive an email notification from a new brand that they like, they will likely click on it immediately. Hence, email is a great tool for reaching customers. To persuade them to leave reviews via email, include a call-to-action link.
Avoid placing this link near other links to prevent confusing customers. Make the emails as personal as possible. Since you are just starting up your business, take the time to thank each customer for their specific purchases in their emails. They will appreciate how personable your brand is, which will also convince them to leave you an online review.
Request reviews quickly
In addition to the above tactics, reach out to customers quickly to get more online reviews. When entrepreneurs wait too long, customers grow uninterested. Moreover, they forget about how excited they were to receive your product or service. Target them as soon as they receive your products or services. You will get them during their most energetic time.
In turn, you will increase your chances of getting a positive online customer review out of them. Request these reviews in-person during the point-of-sale and through emails. Do not hesitate to send a second email a few days after the first one. Change up the content a bit and thank your customers again for purchasing a product or service from you recently. Happy consumers react by leaving online customer reviews quickly.
Online customer reviews boost sales for startups and allow them to grow more efficiently. To gain more reviews, register your company on multiple sites so more customers can reach your pages. Share your positive reviews on social media to encourage your followers to leave quality feedback.
Tell your customers how their reviews can advance your business. Because most consumers check their emails daily, using email to request reviews is a great strategy. Lastly, ask for reviews as close to the time of purchase as possible. Implement these strategies to get more online customer reviews.