The fact that people around your community know you are a plumber is not enough to keep you busy all day long. In fact, there are chances that your phone has not been ringing for a while, which means you don’t have work.
Every day, people are in search for a plumber to sort them out. Therefore, if you market yourself right, missing an opportunity to work will not be your fear.
If that is the case, don’t be worried. We are here to help you with how to get leads through plumber marketing. By reading this blog, you will also understand how to market your business and stand out amidst the competition.
Plumber marketing: Local SEO for plumbers
As a small plumbing business operator, there are possibilities you operate from a single location. As a plumber, your local SEO is essential when advertising your work.
Have geotags in your content to ensure you bring your business close to the people you expect to serve. For instance, if you are located in Ohio, the type of keywords you use should include such details. Use a keyword such as “plumber in Ohio” or “Ohio Plumber”.
This will help bring your plumber companies closer to the people you target, hence making it easy to convert those leads into potential customers.
Additionally, when you use your location in your content, it makes it easy for one time customers to get help without having to wait for long hours.
Increase plumbing reviews and referrals
If you are looking for a way to turn your site into a lead generating page, then start working on having positive reviews. However, the fact these customers trust reviews, they must be updated regularly to show that the site is active. Therefore, having a few 5-star reviews that are dated months ago is not enough.
As people are more interested in online reviews than offline referrals, take your time and ensure you have as many reviews as possible. Additionally, ensure that your reviews are updated and are a true reflection of what people will get by visiting your shop.
Also, take advantage of your social media accounts to market your plumbing business. Your social media friends are able to access you fast. Therefore, when they know you are the right guy to call in case of a plumbing issue, you are likely to get the job.
When people on social media know you can do something, it gets easy for them to refer you to their friends and family whenever they are in need of a plumber.
Engage with others online
Potential consumers want to be sure that they can trust your company. One way to test your trust is through engaging you into conversations online and plumbing forums. In these forums, you can advertise your job better and showcase your talent in an exceptional style.
Additionally, when you communicate with people online, consumers will evaluate your skills and will know where you can perform better if given a chance. Since plumbing is a skill, giving your clients a few tips on solving minor issues guarantees that you are competent in your work. Therefore, when they face bigger issues, considering you for the job will not be a hectic decision to make.
Consistent email marketing technique
Your existing customers are a solid source of leads and turning them into lifelong repeat customers is a good move. However, unless you are consistent with sending them emails doing follow up on work once done, losing them is quite easy.
Therefore, when you keep an open relationship with them, you are likely to encourage them to come for more. Create coupons and once in a while give out special offers on respective jobs. This way, you will entice old customers to consider working with you again.
Emails also help you improve your brand awareness and the more people get to see you, the more they feel attracted to work with your brand. Although most plumbers don’t believe in an email campaign, if you do it right, generating leads will not be a stressing experience. Emails also keep you steps ahead of your competitors and they guarantee sure results.
By sending the right email, you are likely to generate more leads than what offline plumbers will see in a month.
Use next door to advertise
What makes the app more competent and functional, is that for you to sign up on the platform, as a homeowner, you must go through the verification process. This guarantees that everyone on the platform is real and from a real neighborhood.
Additionally, it’s a hub for local recommendations. Therefore, 24 percent of posts are homeowners looking for recommendations on local services. While 91 percent of recommendations are based on home services.
Be consistent and available
People will come to you if they are sure you can deliver within a stipulated time. Online marketing for plumbers should be a continuous experience. Most plumbing jobs are not planned for, and people cannot withstand a plumbing issue even for a minute.
Therefore, for neighbors to recommend you or your local clients, ensure you satisfy them with your service provision quality. Additionally, when you deliver your services, ensure that consistency is observed at all times.
Take your plumber marketing to the next level
You must be willing to go extra and do what others are not doing to convert those leads. Proper plumber marketing will ensure that your company does the best job to increase ranking with Google and other search engines.
If you are in business and you don’t know how best to increase your business coverage, continue reading our blog for more tips.