What’s a small business without marketing? Well, statistically speaking, nothing. If you don’t advertise your business, how are you going to generate new clients and make revenue? Use clever marketing strategies to help make your company stand out against competitors. You know you’re the best at what you do, so show the rest of the world.
Search engine optimisation (SEO)
SEO is a tactic as old as the internet. It is exactly what the name implies: A method for driving traffic to your website. Small businesses like yours hire companies like Montreal’s SEO Experts to work with search engines like Google. These experts will use strategies to make your website “float” to the top of the search engine.
One very effective method? Articles with a linked keyword. For example, if you sell light bulbs in Yakima, Washington, an SEO specialist might write an article with the words “light bulbs in Yakima” and link to your website. These sorts of articles are posted all over the internet on various pages to get more people to visit your site.
The social media giant is for more than just status updates; it is also a cheap and effective way to advertise. For just a little money, you can pay to have Facebook run your ads to reach a wide audience. Moreover, you are able to drill down a little more on who your target audience is: Age, gender, hobbies, etc. Even if clients don’t buy your product, there’s a chance that they will like or follow your Facebook page.
Use your community
Have you thought about reaching out to your town? If your community has a website, it might have a feature for local businesses to advertise their services. There might also be a localized “buy, sell, trade” website or Facebook group that gives you advertising space. Check to see if you are able to use community resources to spread the word.
Are you trying to reach a wider age bracket? To get the attention of an older audience, run an ad in the local newspaper. Traditionalists and older people don’t typically use the internet like the younger generation does, so an old-fashioned printed text box featuring your company name and contact information is still effective today.
If you don’t advertise your business, how will people know about it? Knowing good marketing strategies to get the most clientele possible is key to a successful and thriving company.