A great email newsletter can really make a difference when it comes to engaging with your customers and increasing your conversions.
The results of one survey of more than 250 business professionals showed that 81 percent of people saw improvements in customer acquisition from email marketing. Eighty percent also saw improvements in customer retention.
Have you been putting as much effort into your email newsletter and email marketing game as you could be? If not, now’s the time to start.
Read on to learn how to make a newsletter that people will actually be excited to open!
Set your goals
The first thing you need to do is think about what you want to accomplish with your newsletter.
Are you looking to generate leads? Bring traffic to your website? Showcase new products or services?
Spend some time figuring out how your email newsletter will fit into your overall marketing plan. This will also help you measure its effectiveness once you start sending it out.
Gather high-quality content
Once you know what you want to do with your email newsletter, it’s time to think about the kind of content you’re going to include in it to achieve that goal.
If you’re having a hard time finding content for your email newsletter, start with your business’s resources.
This includes the company blog and social media accounts. Consider pulling information from training documents and internal newsletters, too.
Now, it’s time to work on the design of your newsletter.
If you want people to engage with your business and continue opening your newsletters, you need to make sure they’re easy to read and designed well.
There are lots of templates you can use to get started if you’re not very design-savvy.
Remember to keep things simple and clean, though. A ton of images and clutter will be off-putting to your customers.
Write great subject lines
A well-written subject line is key if you want people to open your newsletter. Keep your subject lines interesting, clear, and easily readable.
Avoid using lots of exclamation points or writing in all-caps, too. This is often associated with spam emails and could get your newsletter sent straight to the trash.
Choose the right email provider
Finally, make sure you’re working with the right email provider.
A lot of people have strong opinions on the Mailchimp vs Sendgrid debate. At the end of the day, though, both are good options to consider.
If you value simplicity, though, Mailchimp seems to be the better fit. Sendgrid is good for those want to gather more data and have high delivery requirements.
You Know How to Make a Newsletter: Time to Get to Work!
Now that you know how to make a newsletter that will provide your customers with valuable information, it’s time to get to work.
Keep these tips in mind and you’ll have no trouble generating an effective newsletter with minimal effort.
Do you want to learn more about email newsletters and email marketing? If so, be sure to check out the marketing section of our site today.
You’ll find all kinds of helpful advice here to ensure you’re sending out great content every time you create a new newsletter.