Newspaper classified ads are dead and gone are the days of simply just placing a sign outside of your apartment community; long live the Internet! We are now in a world where renters are looking for dynamic content that gives them more than the number of bedrooms and baths.
They want videos, rental reviews, social integration, 3D walkthroughs, real-time mapping, and interactive media. Today, you’re aiming for website traffic in addition to foot traffic when you’re trying to advertise your apartment community. So, what are the best sites to advertise apartment community?
1. Your website
Your website should be priority number one for your apartment listings. This is where you can feature photos, detailed information, and the ability to easily connect with your property management staff. Your site must not only feature properties in a beautiful and informative way, it needs to integrate SEO best practices to help it get a higher search engine ranking.
With its photo listings, interactive map, and ability to easily sort by features such as bedrooms, bathrooms, and rental price, Zillow is a popular rental property listing site. It also allows prospective tenants to compare two listings side by side.
Looking for a website that allows you to list your unit in a multi-family building? Try Hotpads. This site also caters to pet owners with pet information upfront, and like Zillow, it’s based on an interactive map.
Padmapper has a fun, interactive map that allows prospective renters to set a price, set several bedrooms, and look at cities across North America that suit that price range. Renters won’t see your actual listing until after the initial search when they dig a little deeper.
Rent.com is largely geared towards apartment rentals. It’s also one of the higher trafficked sites on the list so it’s worth looking into when you’re looking for your next potential tenants.
6. Social Media
Don’t underestimate the power of non-housing sites to advertise your rental property listings. If you have a listing on a site or on your website, you can advertise it to your community online through social media. If you’re having difficulty renting a property, create an infographic with property details. While Facebook, Twitter, and Instagram may not be property-focused, they allow you to reach out to your communities and turn the search for tenants into a more sociable experience.
Finally, Apartments.com, is a popular site that provides a free popular tool for long-term rentals of apartments and condos. Apartments.com offers deals and can provide upfront savings for users if they end up renting through the site.
By now, you should be well informed of all the options you have to list apartment communities and gain more applicants. The more applicants you have for each vacancy, the choosier you can be with your rental criteria and the more likely you are to find a good tenant.