So you’ve decided to take the plunge and make your
As you begin to look at the many online business tools and marketing campaigns available to you as you start implementing your eCommerce business plan, you may want to think about what can double as a brand awareness tool and highlight your consumers’ digital experience.
If you want to be competitive, there are some surprisingly simple things you can do. Not only are there tools available for helping you market, but there are also strategies that can help you set yourself apart from the competition and make your brand a household name among potential customers.
Start with a usable URL
Using shortened URLs and tools associated with URL shorteners allows you to track and compile data necessary for understanding how your website is doing. Live click data and geographic location, as well as assessments regarding what webpage link was utilized, will provide your startup with valuable information. You can find out where your customers are coming from, what time of the day they are engaging, and what content and resources interest them.
URL shorteners provide useful features, but they also serve as data collectors and aggregates of information. They can act as a filter for media content, allowing you to try out some inexpensive, but innovative social media services.
Remember mobility as a means to an end
Mobility should be at the top of your priority list for your ecommerce startup. 70 percent of our digital media time is now spent on mobile, so providing the best in mobility features means your brand is more accessible and the chances are good that you will improve your consumers’ digital experience.
The navigating process should be intuitive, not frustrating. Remember that the goal is always to create a call to action, so be sure your site is responsive and fast. Every piece of your mobile site should be directed towards an action that eventually leads to your end objective of them engaging with your brand, signing up, subscribing, or making a purchase.
Use tools that market your startup
Your business won’t convert clicks to sales without marketing. Marketing and advertising are the ways in which businesses help consumers find out about what they offer. Marketing tools are often deceptively simple, but if they get your business name “out there,” help you generate online traffic, and convert leads into consumers, they are something you should focus on.
Many marketing tools are designed to assist you in building your brand, while continuously gathering valuable data about how your campaign is working for you, especially in light of the time you are investing. Startups need marketing tools that can help track performance, analyze data, produce reports, and minimize the time spent on ongoing and mundane tasks. Look at the many tools that help you manage multiple social media accounts, send out and respond to emails, and create content.
Don’t ignore your social media aesthetic
As a marketing strategy, you should be looking to continually monitor and upgrade your social media content and aesthetic. Be certain that you are consistently updating your Instagram account with engaging pictures, taking advantage of a roundup of video editing software before posting on Facebook, and interesting and relevant content or retweets on your Twitter account.
Keep your social media platform aesthetic consistent so that your brand is easily discernible for your audience. Your social media accounts are not just about you. Your consumers will share their experiences, and these interactions will influence how others will perceive you, your brand, and your product or service. Make your site traffic as organic as possible by encouraging users to engage, and it will lead to more authentic metrics of how well you’re performing across social media platforms.
Provide the best in customer service
Nothing says, “I care” like excellent customer service. An exceptional digital experience means offering amazing customer service as often and as consistently as you can. Regularly seek resolutions for customer service complaints, provide relevant feedback for positive reviews, and provide consumers with the resources (like a FAQ page or blog) to solve issues on their own.
Make sure your contact information is up-to-date, and be sure to check in with your social media regularly. Great customer service is always the secret weapon of every growing startup.