Is your website bounce rate high and you wish to reduce this? Bounce rate is the percentage of users who decide to leave the site without visiting the second page.
High bounce rate results in low conversion rate and low ranking on search engines hence limiting the bounce rate is highly necessary.
We have listed a few tips in which web analytics can be used to help you determine your site’s shortcomings and reduce the bounce rate.
Improve user experience
Improving the overall feel of your site can make sure that the users can easily navigate through your site. This will improve the time spent by every visitor on your site and improve your views and result in a high conversion rate.
Change the aspects of your site which you feel needs improvement and track the analytics of the time spent per visitor on your site. This will give you an idea if your changes have made any difference in the user experience.
Optimize call to action placement
Visitors mostly glance a website for a few seconds without scrolling before deciding if they want to stay on your site or not. You need to make those seconds count. As you are aware of the area of your site, visitors will glance, make sure that you optimize it for a good experience. You need to put as much relevant information as possible along with a visible call to action button.
Optimize your page and check your website analytics in a few days, if you find an improvement in conversion rate, you are doing something right.
Implement A/B testing
There is a possibility that certain landing pages or call to action are not doing well. Test two different versions of a webpage (A/B test) to compare how they perform individually by analyzing web analytics for these pages. This strategy can be applied to create different landing pages or targeting different audience and keywords to see what works best for your site.
Plan a content marketing strategy
There are many strategies that can be implemented to market your content. You may choose to use email, SMS or social media to reach out to your potential customers, but each strategy should be planned, tried and tested and if it does not work, needs to be changed. Create a campaign and with the help of web analytics, you can analyze the success and failure of various strategies and modify them as required.
Optimise the landing page
You may try really hard but still, there will be few users who may want to leave your site. You can use web analytics to find out the pages which result in maximum bounce rate and optimize those pages. Keep checking the analytics if the bounce rate of those pages has reduced, till then try making changes to see what works best with the user.
Working on web analytics to understand the user behavior and optimize the site as per user’s preference may take some time to get hold of but consistently following the statistics and modifying the site based on the results can make a big difference in reducing the bounce rate. If you need further help in limiting your website bounce rate, visit the Siteimprove for more details.