Nothing can beat the joy of winning over a new client. There are those who keep bragging for hours and hours after materializing a new business deal. It’s a feeling like no other. The moment you bring in a new business opportunity, a feeling of self-esteem tends to grip you. Your boss gives you a pat on the back.
In all fairness, bringing in new clients isn’t everybody’s cup of tea. You need to be on top of the game if you wish to persuade clients. Never take your clients for granted. Salary is credited into your account only after your clients send in the funds, right?
Having a wide list of customers and the best crm for small business helps, but it isn’t the only thing you need to make your presence felt. You need clients that stay with you for years to come.
Here’s how you can win clients
First, impression is the last impression
Try to create an everlasting impression during your first meeting with the client. Tell him/her how you will help leverage and widen his existing customer base. Do not try to overdo things. just keep it crisp and straightforward.
Be transparent
This happens to be the most important part. You need to be transparent if you wish to earn your client’s trust. At times, prospective clients tend to ask for samples. Stick to the brief while preparing sample content. Tell your client about the various processes you’d be following. Prepare a layout of all the documents you’ll be sending to your clients. These can include monthly reports, newsletters, daily coverage reports, etc. Also, it is better to discuss the budgets beforehand. Clarify every single thing. Ask for approvals and contracts over emails if need be.
Be patient
It is important for you to be patient. A myriad of things needs to be taken into consideration before a business deal can be finalized. Everything takes time. Do not spam your prospective client’s inbox by sending emails recklessly.
Here’s how you can retain clients
Have effective communication channels in place
This one goes pretty much without saying. Have efficient channels of communication in place beforehand. Send emails regarding updates. Organize weekly/monthly client calls in order to get an insight regarding the next set of steps. Never break the flow of information. Keep interacting with your client at regular intervals.
Responses need to be quick
Whenever you receive an email from the client’s side, make it a point to acknowledge it on priority. If an email keeps lying in the inbox for too long, then your client might think that you’re taking him/her for granted. Also, an agency needs to provide the client with quick and high-quality pieces of content.
Reviews and feedback need to be encouraged
In order to establish a fruitful relationship with the client, a considerable amount of importance needs to be given to feedback. Ask clients for suggestions. Incorporate the suggestions they want you to make (if these are feasible). This helps create an atmosphere of trust and mutual understanding between the agency and the client. In this way, the client would feel that his inputs are being taken seriously.
Take feedback positively
Always welcome the suggestions given by your clients. As stated earlier, what you think isn’t important. Fulfilling the needs and requirements of your clients should be your topmost priority. Also, it is important not to feel offended in case a content piece or a proposal gets rejected. You can always rework on the pieces that have been rejected.
To draw the curtains
It is extremely important to create an everlasting impression while meeting your clients for the first time, but it is equally important to showcase your efficiency. You cannot become complacent after you have won over a client.Your client always has this liberty of leaving you and shaking hands with someone else, but you certainly can’t afford to lose a million-dollar client, can you?