One of the most powerful devices in the world is the mobile phone. The mobile phone has made pretty much every service a Google search away. If one wishes to get food, they can quickly order it online and have it delivered at their doorstep. Additionally, If they want to hail a taxi, they can reach for their phone. If they want to shop, they do not have to leave the comfort of their homes. Also, if they need a good lawyer, they will look for available options around them on the Internet.
Primefunnel digital marketing agency helps grow small and big law firms with professional online marketing services.
It is time to get rid of the notion that the success of your firm depends entirely on word of mouth. While that is just as important, people who are not in close proximity to your previous clients will be missing out on your excellent legal services, and you will be missing out on potential clients.
The best thing to do, then, is to explore the many unexploited law firm marketing strategies that have the potential of setting you apart and gaining a critical competitive advantage over the law firms.
Even if it may seem like your other marketing strategies are working just fine, venturing into this form of marketing will guarantee even more clients, and there is nothing wrong with a few more clients, ever.
Law firm marketing strategies
The following law firm marketing ideas will certainly come handy in establishing a robust online presence that will translate into better rapport with your clients and will be more convenient.
SEO marketing
Having a website is one thing, a good thing at that. However, having your firm’s website appear in the search engine’s first page is another. SEO stands for Search Engine Optimization. Once you have pinpointed the services that are sought by your clients, specific and highly intentional strategies are implemented to make sure that when the clients search for them, your website will rank high in the search engine results pages, also known as SERPs.
A website tucked away at the bottom of the page or worse, in the second and third page is less likely to get traffic. The ones that rank high are more likely to be visited. Thus you really want to make sure you are visible.
Improve the user experience
Whenever people want to know more about a law firm before they seek the services of its attorney’s, they often head straight to the firm’s website. Just like first impressions are essential in every
People do not just randomly match to your firm’s website. For a person to seriously look up a law firm in their area, it means they need legal services. As they read through your website, they are looking for reassurance and affirmation that should they decide to work with your firm; they will be dealing with professionals.
Thus, your messages should turn potential clients into clients. It should make use of calls to action. The outlook, right down to the pages, is a perfect marketing tool and platform. Create pages for each service so they are not all jammed together that the customer will feel overwhelmed.
Ensure there are no dead links and that all parts of the pages load fast, or the customers will leave as soon as they came.
Good branding
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First decided what makes your firm different from the many firms they could pick from. It could be an area of specialization, a style or practice or your values, but most importantly, it must be something that you own, and that defines you.
Once you have established this, make sure you communicate that consistent message via all the online channels, so that it is associated with your firm. Use pictures and witty wording to further drive your brand home and make it resonate with people who might be looking for the service you are promoting.
Make use of videos
Video marketing is a powerful online marketing tool and for many reasons. It is among attorney marketing ideas that you should consider. Perhaps what makes videos a useful marketing tool is the undeniable fact that they are personal.
What is said by a real person, whose face you can see together with their facial expressions and whose voice you can hear is more likely to influence a potential customer better that if all that speech was put in the form of text.
It is easier to establish a rapport with the clients via video. It also saves time for clients who might not have enough time to filter through all the texts for what they are looking for, and most clients do not precisely have time.
The video does not have to belong to make an impact. By seeing the video and listening to you sounding knowledgeable and with the command of your profession, they are likely to find you more trustworthy and likable because they feel like they know you. The same videos can be used for Facebook ads; thus, they serve a dual purpose.
The videos can detail the FAQs and you can eve have behind the scene videos of your firm so you can make it even more relatable. If you wish to draw in a young clientele, especially, videos are an excellent way to go. If you play your cards well, your firm might end up being the go-to place for any form of legal services for the rest of the lives of these young people.
Give good content
Content is king, and that applies too when marketing your law firm. It is a tad selfish to go on and on about your firm and its services on your website when some extra content could do both you and your client good.
The frequently asked questions section is a good place to give vital information that relates to your service. If done correctly and with the proper calls to action, this information can lead to getting a client.
Blogging is another way of keeping your website fresh and relevant, while at the same time leveraging more traffic through the use of keywords that arise from the content.
Use reviews as much as possible
The place of reviews and testimonials can never be overemphasized in your website. The reviews tell of your clients’ experiences, thus giving potential clients a closer and intimate look at how good your firm and its services are.
While you can sing praises about your firm in your pages and the visitors take it with a pinch of salt, it is different when the compliment comes from clients who you have served. Clients are trustworthy because unlike you, they are not trying to sell something.
Reading through the clients and seeing narrations of how excellent your services are, a customer in doubt is more likely to have their doubts cleared and end up working with you.
Pay per click advertising
Pay per click advertising is a crucial strategy for your law firm. When the client inputs particular queries, the ads you have prepared are shown to them. This is a good strategy because the ads are somewhat targeted, and not just shown to anyone.
It increases the likelihood of whoever clicks on the advertisement to become your client even if they may never have heard about you before.
It also helps your pages ranks higher in the SERPS.
The busy lawyer that you are means you definitely have no time to keep up and track the PPC ads, and that is where our pay per click management services come handy. We also offer an array of law firm marketing services that have registered huge success with our clients.